{
    "success": true,
    "data": {
        "id": 1879667,
        "msgid": "itdc-develops-artistic-expression-space-to-attract-tourists-1784897864",
        "date": "2026-07-24 19:18:18",
        "title": "ITDC Develops Artistic Expression Space to Attract Tourists",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Tourism",
        "summary": "State-owned tourism developer ITDC has launched a new cultural attraction called 'Cipta Rwa Loka' at The Nusa Dua in Bali. The 45-minute contemporary performance aims to provide authentic experiences that could extend tourists' length of stay. The initiative is designed to boost the creative economy, preserve culture, and create shared value for the local community.",
        "content": "<p>State-owned enterprise PT Pengembangan Pariwisata Indonesia\n(Persero), or ITDC, is developing a space for local artists to express\nthemselves through a new cultural attraction in The Nusa Dua tourism\narea, Badung Regency, Bali, to enhance visitor experience and appeal.\n\u201cTourists gain a quality and authentic experience, which in turn has the\npotential to extend their length of stay,\u201d said General Manager I Made\nAgus Dwiatmika in Nusa Dua, Badung Regency, Bali, on Friday. The new\ncultural attraction is titled Cipta Rwa Loka, inspired by the Balinese\nphilosophy of Rwa Bhineda\u2014two different yet complementary elements in\nlife\u2014and elevates the meaning of balance. The name Cipta Rwa Loka\nrepresents three main meanings: Cipta as consciousness and human\ncreativity, Rwa as a symbol of duality, and Loka as the living space\nwhere all these dynamics take place, inviting the audience to experience\nthe harmony between Balinese tradition and modernity. The performance by\ndozens of adult and child artists, lasting approximately 45 minutes,\nalso serves as a magnet with colourful lighting on the Taksu Art Stage\nat Peninsula Island, The Nusa Dua, Badung, starting at 7 p.m. local\ntime. Moreover, this contemporary art creation not only entertains\ntourists but also introduces Balinese art and philosophy in a more\nmodern package. \u201cThis cultural activation not only enhances the quality\nof the tourist experience but also encourages creative economic growth,\ncultural preservation, and the creation of shared value for the\ncommunity,\u201d he added. Cipta Rwa Loka is the latest work from the\nBalinese art and culture community, Naluri Manca, which was established\nin 2020. The artist group previously won a talent search competition\nheld by a national private television station in 2022 and was recorded\nin the Indonesian World Records Museum (MURI) in 2024 for a colossal\nmulti-genre art performance.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/itdc-develops-artistic-expression-space-to-attract-tourists-1784897864",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}