Muslim fashion brand Ethica has relaunched its large-scale\nout-of-home (OOH) advertising campaign during Ramadan across several\nmajor cities in Indonesia. The campaign features billboards with a\nfamily-themed concept and the primary message \u201cSpecial Eid\nClothing\u201d.<\/p>\n
Regional Manager 1 of Ethica, Tedi Taufik Rahman, stated that this\ncampaign represents a routine initiative undertaken by the company every\nRamadan to strengthen consumer engagement whilst providing styling\ninspiration ahead of Eid al-Fitr celebrations.<\/p>\n
\u201cThis step aims to bring us closer to consumers and provide visually\nappealing clothing solutions in the midst of busy city traffic,\u201d said\nTedi.<\/p>\n
The billboards showcase the warmth of family togetherness through\nvisuals of Islamic fashion matching sets or family collections, which\nhave become Ethica\u2019s trademark. The visuals also emphasise an elegant\nimpression for the Eid occasion.<\/p>\n
One billboard placement location is situated on Purwakarta National\nRoad, directly in front of the Bale Madukara Public Service Mall,\nidentified as a strategic location with high visibility.<\/p>\n
According to Tedi, each billboard also displays store addresses and\nsocial media accounts of Ethica sales partners, allowing the public to\neasily locate where they can purchase Ethica products.<\/p>\n
\u201cThe billboard also includes store addresses and our partners\u2019 social\nmedia accounts, so people who see it can directly obtain information on\nwhere they can buy Ethica products,\u201d he explained.<\/p>\n
Meanwhile, Marketing Communication Director of Ethica, Resti Handini,\nassessed that billboard campaigns remain relevant for reaching audiences\nduring the important pre-Eid period.<\/p>\n
\u201cWe want to be present at a crucial moment when audiences need quick\nsolutions. This billboard campaign is not just about brand awareness,\nbut also delivering messages that are relevant, bold, and directly\naddress consumer pain points,\u201d she said.<\/p>\n
Billboard designs were created with contrasting colours and striking\nvisuals to ensure easy recognition by drivers and pedestrians alike.\nEthica targets increased consumer engagement whilst driving sales during\nRamadan.<\/p>\n
Store Development at Ethica, Della Sosialistrya, explained that every\ncity selected for billboard placement is ensured to have an Ethica store\nor sales partner nearby.<\/p>\n
\u201cIn cities where we place billboards, there is definitely an Ethica\nstore there. For example in Indramayu, we placed one at Karangampel\nroundabout, and not far from there is the Ethica Store belonging to our\npartner Mr Hilman Farid. It is the same in other locations,\u201d she\nexplained.<\/p>\n
In addition to billboards, this Ramadan campaign is strengthened\nthrough digital promotion on social media using the hashtag\n#mulaidariethica. The campaign is scheduled to run throughout\nRamadan.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/islamic-fashion-billboards-line-major-streets-during-ramadan-1773154403", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }