{
    "success": true,
    "data": {
        "id": 1634372,
        "msgid": "iphone-set-for-drastic-change-with-sudden-introduction-of-ads-1774435917",
        "date": "2026-03-25 17:25:00",
        "title": "iPhone Set for Drastic Change with Sudden Introduction of Ads",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "Apple is planning significant changes to the iPhone experience by introducing paid advertisements into its Apple Maps service, starting in the US and Canada mid-year, to boost revenue. Advertisements will appear above organic search results, while maintaining user privacy by not linking location data to Apple accounts or sharing it with third parties. Analysts view this as an additional growth opportunity for Apple's services business, alongside updates to free business tools for device management.",
        "content": "<p>iPhone Set for Drastic Change with Sudden Introduction of Ads<\/p>\n<p>Jakarta, CNBC Indonesia - The iPhone is set to undergo a drastic\nchange with the introduction of advertisements into Apple\u2019s Maps\nservice. This appears to be the company\u2019s way of increasing revenue.<\/p>\n<p>Paid advertisements will begin to be introduced for users in the\nUnited States (US) and Canada in the middle of this year. The ads will\nbe displayed above organic search results, according to Reuters on\nWednesday (25\/3\/2026).<\/p>\n<p>Advertisers will also be able to claim physical locations with a\nseries of business tools. Apple has stated that changes to its tools\nwill begin next month.<\/p>\n<p>User security is assured to remain intact. Apple ensures that\nadvertisements in the Maps service will maintain privacy controls.<\/p>\n<p>Furthermore, users\u2019 locations and the ads they view and interact with\nwill not be linked to their Apple accounts.<\/p>\n<p>Apple emphasises that there will be no collection or storage of\npersonal data by the company, but it will remain on the user\u2019s device.\nUser data will also not be shared with third parties.<\/p>\n<p>Reuters reports that Apple did not specify how much revenue is\nexpected from the new service. There is also no information on the\nnumber of users who regularly use Apple Maps.<\/p>\n<p>Meanwhile, according to D.A Davidson analyst Gil Luria, the new\nservice could provide an additional opportunity for Apple\u2019s services\nbusiness. He added that advertisements in Apple Maps could serve as\nanother layer of growth besides the company\u2019s services business.<\/p>\n<p>\u201cThe introduction of advertisements in Apple Maps could be an\nadditional opportunity for Apple\u2019s services business,\u201d he explained.<\/p>\n<p>\u201cApple derives most of its growth and profit from the services\nbusiness, and this could be another addition to that growth,\u201d he\nadded.<\/p>\n<p>Apple is also reportedly set to update its business tools. These\ntools will be enhanced to set up and distribute Apple devices to\nemployees without specialised expertise.<\/p>\n<p>The new tool will be offered for free, unlike the previous paid\nversion.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/iphone-set-for-drastic-change-with-sudden-introduction-of-ads-1774435917",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}