The development of Artificial Intelligence (AI) is not merely\npresenting technological innovations but is fundamentally changing the\nway humans communicate, consume information, and build trust. This was\nthe central focus of the 3rd Mercu Buana International Conference on\nCommunication Science (MICoCS) held by Mercu Buana University in Bali.\nThe international conference brought together academics from Indonesia,\nMalaysia, Pakistan, and China to discuss the future of communication\nscience in the AI era.<\/p>\n
Ayesha Ashfaq from the University of the Punjab, Pakistan,\nhighlighted how AI algorithms have altered public news consumption\npatterns. She noted that AI-based recommendation systems now play a\nsignificant role in determining the information users receive via social\nmedia and digital platforms. Ashfaq warned that this condition creates\nnew challenges, including filter bubbles, echo chambers, and an\nincreased risk of misinformation spread. She argued that virality is no\nlonger the primary measure of an information\u2019s credibility, making\nalgorithmic transparency and AI literacy crucial foundations for\nmaintaining public trust in digital information.<\/p>\n
Meanwhile, Gerald Goh Guan Gan from Multimedia University, Malaysia,\nassessed that the digital divide in the AI era extends beyond mere\naccess to the internet or technological devices. He pointed out that the\ngap now involves more complex issues, such as algorithmic bias, which\ncan further marginalise certain groups. From China, Liu Hao of the\nZhejiang Business Technology Institute presented research findings\nshowing that authentic experiences shared by content creators are far\nmore effective than formal promotions in building audience engagement\nfor tourism destinations.<\/p>\n
Ahmad Mulyana, Dean of the Faculty of Communication Sciences at Mercu\nBuana University, introduced the \u2018Mulyana Model\u2019. This conceptual model\nexplains the transformation of the meaning industry in the digital age\nthrough the perspective of mediamorphosis. He elaborated that the\ndigital economy is now characterised by the rise of the attention\neconomy, the creator economy, data monetisation, and platform\ncapitalism. The conference concluded that the success of future\ncommunication does not rely solely on technological sophistication, but\non authenticity, algorithmic transparency, emotional connection with\naudiences, and the strengthening of digital literacy.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/international-academics-highlight-the-future-of-communication-in-the-ai-era-1782834643", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }