The growth of the insurance industry in Indonesia is no longer seen\nas solely dependent on the expansion of digital services, but also on\nthe ability of companies to present relevant products, build trust\nthrough transparent claim processes, and expand distribution through\nstrategic partnerships. This has become the foundation for the business\ntransformation of PT Central Asia Financial, also known as Asuransi\nJAGADIRI, in strengthening company growth amidst changing societal\nneeds.<\/p>\n
Hilda Limyanton, Director of Operations and Services at JAGADIRI,\nstated that this transformation is being implemented by introducing\nproducts that are simpler, easier to understand, and aligned with\ncustomer needs. This strategy was discussed during a forum that brought\ntogether insurance, banking, and finance industry players from various\nAsian countries to discuss strategies for sustainable financial industry\ndevelopment.<\/p>\n
Hilda explained that, historically, insurance products tended to be\ndesigned with high complexity to allow for personalisation across\nvarious needs, particularly for the upper-middle-class segment. However,\nthis complexity often led to insurance products being perceived as\ncomplicated and difficult for the general public to comprehend.\nAccording to her, the demand for insurance protection with more\naffordable premiums has driven JAGADISIRI to introduce more specific and\nlightweight products.<\/p>\n
This business transformation is also marked by a shift in service\nmodels from direct-to-consumer towards business-to-business (B2B) and\nbusiness-to-business-to-consumer (B2B2C) collaborations. Through this\napproach, JAGADIRI can develop products with a modular architecture,\nallowing protection packages to be customised to the needs of each\nconsumer segment without compromising the company\u2019s quality\nstandards.<\/p>\n
In addition to product simplification, JAGADIRI also highlighted the\nimportance of building customer trust before the claim process occurs.\nFirst, customers must be able to monitor claim status in real-time,\nsimilar to tracking a delivery package, to clearly understand the\nposition of their claim. Second, the language used in insurance policies\nneeds to be simplified so that it can be understood without the\nassistance of experts. Third, customer service must be supported by\ntechnology that maintains a personal and humanistic approach.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/insurance-industry-now-relies-on-simple-products-and-b2b-distribution-1780901508", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }