JAKARTA \u2014 There remains significant room to expand Indonesians\u2019\naccess to insurance services, given the low level of insurance inclusion\ncompared with insurance literacy. According to the 2025 National Survey\non Financial Literacy and Inclusion (SNLIK), the insurance literacy\nindex reached 45.45 per cent, while the inclusion index was just 28.50\nper cent.<\/p>\n
This was among the considerations behind PT Asuransi Jiwa Generali\nIndonesia\u2019s decision to expand its distribution network by opening a\nGenerali Evergrow Agency office in North Serpong, South Tangerang,\nBanten. The office, inaugurated on Friday (23 October 2026), is expected\nto improve public access to financial advice and insurance protection\nservices.<\/p>\n
Generali Indonesia President Director and Chief Executive Rebecca Tan\nsaid expanding the agency network was one of the company\u2019s strategies\nfor reaching more people. As well as providing access to insurance\nproducts, the new office will create opportunities to develop marketing\npersonnel and professional financial consultants.<\/p>\n
\u201cAs we mark 18 years alongside Indonesian families, we want to be\ncloser to the public through a stronger, more accessible distribution\nnetwork,\u201d Rebecca said in a written statement on Monday (26 October\n2026).<\/p>\n
Rebecca said marketing personnel played a role in helping people\nunderstand their protection needs and plan their finances. The expansion\nof the agency network is also expected to broaden insurance education\namid the gap between literacy levels and the uptake of protection\nproducts.<\/p>\n
The new agency office has opened as insurance business through the\nagency distribution channel continues to grow. Generali Indonesia\nrecorded a 44 per cent year-on-year increase in new-business sales\nthrough its agency channel in 2025.<\/p>\n
That growth was supported by a network of thousands of licensed\nmarketing personnel, one of the company\u2019s distribution channels.\nGenerali said public demand for protection and financial planning had\nalso contributed to the development of its agency business.<\/p>\n
Rebecca said expanding the distribution network was not only about\ngrowing the company\u2019s business, but also about improving public access\nto financial advice. Through its marketing personnel, the company aims\nto provide guidance on choosing protection that suits each person\u2019s\nneeds and financial circumstances.<\/p>\n
In addition to expanding its agency network, Generali Indonesia is\ndeveloping sharia-compliant life insurance products. One is GEN Syariah\nPerlindungan Aman, which offers an insurance benefit, additional\nbenefits in certain circumstances and a waqf feature.<\/p>\n
The product provides for an increase in the insurance benefit of up\nto 250 per cent and an additional benefit of 110 per cent if a\nparticipant dies while performing the hajj or umrah pilgrimage. The life\ncover can also be supplemented with health insurance to reimburse\nhospital treatment costs, subject to the policy terms.<\/p>\n
The opening of the Generali Evergrow Agency office was attended by\ncompany executives, including Rebecca Tan, Director and Chief Agency\nOfficer Jutany Japit, and Chief Corporate Solution Officer Gilbert Deddy\nNaibaho. A number of agents and financial consultants also attended.<\/p>\n
Rebecca said improving access to insurance needed to go hand in hand\nwith public understanding of the benefits and need for protection. The\ncompany hopes that expanding its agency network will help people obtain\nadvice and consider protection options suited to their needs.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/insurance-inclusion-remains-low-as-generali-expands-agency-network-1793004823", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }