The preservation of Balinese prada fabric is not only achieved by\nmaintaining traditional production techniques, but also by encouraging\nartisans to adapt to digital technological developments. This mission is\nbeing carried out by Institut Bisnis dan Teknologi Indonesia (INSTIKI)\nthrough a Community Partnership Empowerment programme funded by the\nMinistry of Higher Education, Science, and Technology (Kemdiktisaintek).\nThe programme, titled \u2018Empowerment of Balinese Prada Fabric Artisans\nthrough Digital Transformation of Production Management and Marketing to\nIncrease Cultural Economic Value\u2019, is being implemented together with\nAgung Prada Bali, a prada fabric SME based in Denpasar. The community\nservice team consists of Theresia Hendrawati as chair, with members\nChristina Purnama Yanti and Ni Kade Ayu Nirwana. The programme stems\nfrom the condition of artisans who possess traditional skills and more\nthan 40 years of business experience, but still face a number of\nobstacles in production management, finance, branding, and digital\nmarketing.<\/p>\n
Team leader Theresia Hendrawati said the digital transformation in\nthis programme is designed to assist artisans without removing the\ntraditional character of Balinese prada fabric. \u2018We position technology\nas a tool for artisans. The core value of prada fabric remains in the\nskills and culture that have been passed down, while technology helps\nwith record-keeping, production management, branding, and marketing,\u2019\nsaid Theresia. In terms of production and financial management, the team\nimplemented a simple Microsoft Excel-based system. The system is used to\nhelp the partner record financial transactions, raw materials,\ninventory, production output, and calculation of Cost of Goods Sold. The\nchoice of a simple system was made so that the technology is easy to\nunderstand and can be used independently by the partner. The system also\ndoes not require subscription fees, making it more feasible for\nlong-term use.<\/p>\n
In addition to digitalising record-keeping, the team developed a\nStandard Operating Procedure for Balinese Prada Fabric Production. The\nSOP serves as a written guide for artisans covering material and motif\npreparation, work processes, prada application, drying, and finishing\nand product inspection stages. Transformation was also carried out on\nthe marketing side. The INSTIKI team helped Agung Prada Bali build a\nlogo and visual identity that can be used consistently across various\npromotional media. Product photography and videography were also\nundertaken to generate digital content assets. These materials can then\nbe used for social media and digital catalogues.<\/p>\n
Team member Christina Purnama Yanti explained that visual\nstrengthening is an important part of introducing prada fabric products\nto a wider consumer base. \u2018Prada fabric has a very distinctive visual\nstrength. Therefore, we help the partner document products better so\nthat motifs, prada details, and product character can be seen optimally\nwhen marketed through digital media,\u2019 Christina explained. The team then\nhelped build and optimise Agung Prada Bali\u2019s Instagram account. The\npartner received training on profile management, uploading photos and\nvideos, conveying product information, and utilising content for\nmarketing.<\/p>\n
One of the technological products applied in this programme is a\nwebsite-based e-catalogue. The e-catalogue was developed to serve as a\ndigital showcase displaying Balinese prada fabric products complete with\nphotos, product names, motifs, sizes, and prices. With the digital\ncatalogue, prospective customers can view product information without\nhaving to visit the business location in person. \u2018The partner also\nreceived training on using the e-catalogue so that they are not merely\nrecipients of technology, but are able to utilise and manage the digital\nmedia in their business activities,\u2019 she said.<\/p>\n
This community service programme does not only focus on producing\ndigital tools. The team also carried out knowledge transfer through\ntraining and mentoring so that the partner is able to operate the\ntechnology independently. Programme outputs include an Excel-based\nproduction, finance and cost of goods sold management system, a Balinese\nPrada Fabric Production SOP, logo and visual identity, product photos\nand videos, the partner\u2019s Instagram account, a website-based\ne-catalogue, and WhatsApp and Instagram integration.<\/p>\n
The community service team views digitalisation not as a replacement\nfor traditional processes, but as a means to strengthen the\nsustainability of culture-based businesses. Balinese prada fabric, which\nhas long been made through traditional skills, has the opportunity to\nreach a wider consumer base when supported by good product\ndocumentation, consistent visual identity, and digital marketing\nchannels. The programme is expected to help Agung Prada Bali build more\nstructured business governance while opening up broader marketing\nopportunities, without removing the cultural identity that is the main\nstrength of Balinese prada fabric.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/instikis-strategy-to-elevate-balinese-prada-fabric-through-digital-transformation-1787104247", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }