{
    "success": true,
    "data": {
        "id": 1858183,
        "msgid": "industry-ministry-seeks-to-preserve-authentic-batik-to-protect-artisans-and-smes-1784004845",
        "date": "2026-07-14 11:19:10",
        "title": "Industry Ministry seeks to preserve authentic batik to protect artisans and SMEs",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "Indonesia's Ministry of Industry is intensifying efforts to preserve authentic batik amid the proliferation of cheap, mass-produced printed textiles bearing batik motifs. The ministry warns that these imitation products threaten the market position and cultural appreciation of genuine handcrafted batik. Initiatives include artisan coaching, the 'Batikmark' certification programme, and support for geographical indication protection to safeguard regional batik heritage.",
        "content": "<p>The Ministry of Industry (Kemenperin) is pursuing the preservation of\nauthentic batik as a measure to sustain small and medium-sized\nindustries (IKM) and batik artisans amidst the widespread circulation of\nbatik-motif textile products in the market. In a statement confirmed in\nJakarta on Tuesday, Minister of Industry Agus Gumiwang Kartasasmita\nrevealed that the batik industry\u2019s development continues to show a\npositive trend, in line with growing public interest, particularly among\nthe younger generation, in fashion based on the Nusantara\u2019s traditional\nfabrics. \u201cCurrently, the batik industry continues to show a positive\ntrend, both in domestic and international markets. Its exports have\nincreased, and the younger generation is increasingly proud to wear\nbatik, which reflects the nation\u2019s cultural identity,\u201d he said. However,\nMinister Agus noted that this development is also accompanied by the\nchallenge of increasing circulation of mass-produced printed fabrics\nwith batik motifs sold at cheaper prices. \u201cThese products are generally\nmarketed at much lower prices and can be mass-produced in a short time,\nthus potentially displacing genuine batik, both in terms of market share\nand public appreciation for the cultural values it embodies,\u201d he stated.\nAccording to him, this situation must be balanced with increased public\nunderstanding of the difference between genuine batik and batik-motif\nfabrics. He also conveyed that this is important so that consumers can\nchoose authentic batik products while appreciating the creative process\nand skills of the artisans. \u201cGenuine batik typically has a distinctive\nwax aroma, motif lines that are not always precise because they are done\nmanually, and a price that reflects the time and skill involved in its\nproduction,\u201d he added. The efforts undertaken include various coaching,\nmentoring, and strengthening programmes for the batik IKM ecosystem,\nincluding support for the Puspa Nuswantara Indonesian Batik Art\nExhibition 2026 organised by the Indonesian Batik Artisans and\nEntrepreneurs Association (APPBI) together with the Indonesian Batik\nFoundation on 8-12 July 2026 at the Jakarta International Convention\nCenter, Senayan, Jakarta. The objective of the Puspa Nuswantara Batik\nExhibition aligns with the ministry\u2019s task, through the Directorate\nGeneral of Small, Medium, and Miscellaneous Industries (Ditjen IKMA), to\nprotect the authenticity of batik while encouraging batik IKM players to\nupgrade. Director General of IKMA at Kemenperin, Reni Yanita, said her\ndirectorate consistently runs various coaching and mentoring programmes\nto strengthen the competitiveness of batik IKMs while maintaining the\nauthenticity of batik products. One of the programmes implemented is the\nfacilitation of Batikmark, which involves mentoring IKMs in meeting\ncertification requirements as an official identification mark for\nIndonesian-made batik. Besides Batikmark, Kemenperin also provides\ntechnical guidance on improving the production efficiency of batik IKMs\nto enhance productivity and product quality, from the design, colouring,\nto finishing stages. Kemenperin is also strengthening the protection of\nregional specialty batik through the Geographical Indication programme\nas a legal instrument for batik possessing characteristics and qualities\nrelated to its area of origin. Through this programme, regional batik is\nexpected to gain stronger recognition and protection, both nationally\nand internationally. Data from the Central Statistics Agency (BPS) shows\nthat the export value of batik products in 2025 reached 30.62 million US\ndollars, an increase of 13.03 percent compared to the previous year\u2019s\nfigure of 26.63 million US dollars.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/industry-ministry-seeks-to-preserve-authentic-batik-to-protect-artisans-and-smes-1784004845",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}