{
    "success": true,
    "data": {
        "id": 1757365,
        "msgid": "indonesias-middle-class-has-a-new-way-to-manage-money-amid-soaring-cost-of-living-1779542177",
        "date": "2026-05-22 14:30:00",
        "title": "Indonesia's Middle Class Has a New Way to Manage Money Amid Soaring Cost of Living",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Economy",
        "summary": "Rising living costs are pushing Indonesia's middle class toward tighter budgeting and new digital banking tools. The 'kantong' feature helps people allocate funds for bills, transport, food, savings, and emergencies, and is now adopted by banks including Bank Jago, BCA, and Mandiri. A Katadata Insight Center survey finds high awareness of the feature and positive impacts on financial planning and peace of mind.",
        "content": "<p>Economic pressures on the middle class are making households more\ndisciplined in managing expenditures. Rising living costs, income\nuncertainty, and higher prices for essentials are pushing many to seek\nways to keep their finances secure and under control.<\/p>\n<p>Against this backdrop, the \u2018kantong\u2019 feature in digital banking\nservices has become a popular solution to help people manage money\naccording to their needs and financial goals.<\/p>\n<p>The middle class plays a crucial role in the national economy. Data\nfor 2024 shows this group accounts for 81.5 percent of total household\nconsumption. With household consumption contributing more than half of\nGross Domestic Product (GDP), the middle class is the main engine of\nIndonesia\u2019s economic growth.<\/p>\n<p>However, economic pressures have led to a contraction in the number\nof middle-class people. From 57.3 million in 2019 to 47.2 million in\n2024. This condition makes people more cautious in their daily\nspending.<\/p>\n<p>Katadata Middle Class Insight (KIMCI) survey conducted by Katadata\nInsight Center (KIC) shows the middle class is adopting a range of\nfinancial management strategies. The top three habits are planning\nexpenditure and income at 68 percent, separating money for monthly bills\nand daily needs at 51.8 percent, and recording expenses at 44.9\npercent.<\/p>\n<p>In practice, one approach increasingly used is the \u2018kantong\u2019 feature\nin digital financial services. The feature allows users to allocate\nmoney into several specific posts, such as monthly bills,\ntransportation, dining funds, savings, and emergency funds.<\/p>\n<p>The feature is now adopted by a number of digital and conventional\nbanks, including Bank Jago, BCA, and Mandiri. A separate KIC survey\nfound that 86 percent of people are aware of the kantong feature, with\nthe majority of respondents saying they first learned about it through\nBank Jago.<\/p>\n<p>Not only does it help technically, the feature is also seen as having\na positive impact on users\u2019 financial conditions. Nine in ten users say\nthe feature helps create healthier finances by simplifying spending\ncontrol and savings planning.<\/p>\n<p>Moreover, 96.1 percent say using the kantong feature makes them feel\nmore at ease because financial planning is clearer. Meanwhile, 95.5\npercent say budgeting is easier than doing it manually.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesias-middle-class-has-a-new-way-to-manage-money-amid-soaring-cost-of-living-1779542177",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}