Indonesians snap up digital cameras<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
The latest camera technology has helped foodie and culinary TV
\nhost Sisca Soewitomo to prepare the materials for her programs
\nwithout extra help from others.<\/p>\n
\"I travel frequently to various places nationwide to search
\nfor 'unexplored' Indonesian recipes,\" Sisca told The Jakarta Post
\nover the weekend. \"I need a camera that can help me take pictures
\nof these foods because I'm afraid I will forget all the
\ningredients once I arrive back home.\"<\/p>\n
Sisca said she preferred to use a digital camera because she
\ncould see the results immediately after she took a shot.<\/p>\n
Speaking during the Sony Cyber-shot Year End Promo at Anyer
\nBeach, Banten, Sisca said the technology in the camera had
\nenabled her to make a sequence of pictures into a slide
\npresentation.<\/p>\n
With separate software, a customer could apply editing
\ntechniques to create a video compact disc (VCD) slideshow
\naccompanied with selected music, she said.<\/p>\n
Sisca was not the only happy digital camera user at the
\npromotion. Marketing statistics show an increasing number of
\nIndonesians are flocking to buy digital cameras and PT Sony
\nIndonesia says its sales point to a 20 percent increase for this
\nyear from a 10 percent hike in 2004.<\/p>\n
The company's digital imaging supervisor Eanni Adinata said
\ndigital cameras and accessories made up 10 percent of the total
\nsales of Sony products.<\/p>\n
\"Sony has provided Cyber-shot in various segments with a price
\nrange of between Rp 4 million (US$435) and Rp 9 million,\" product
\ntrainer supervisor Heru Hendrawijaya said.<\/p>\n
In a bid to boost sales, the firm had a customer-oriented
\nstrategy, Heru said.<\/p>\n
\"We have routinely reviewed our feedback and complaints from
\ncustomers in our weekly internal meeting called the customer
\ncommunications marketing meeting.\"<\/p>\n
To lure customers to the brand, the company had provided
\ndiscounts and given away free airline tickets. But most
\nimportantly, it had created programs involving customers and
\ntheir reasons for buying Sony cameras, he said.<\/p>\n
\"We create a traveling program with the customers that also
\ninvolves professional photographers to teach them how to use the
\ncameras,\" Heru said.<\/p>\n
Photographer Edward Tigor Siahaan explained the technical
\nadvantages of Sony cameras.<\/p>\n
They had a lot of memory which meant they could capture images
\nin great detail, he said. (004)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/indonesians-snap-up-digital-cameras-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}