{
    "success": true,
    "data": {
        "id": 1644047,
        "msgid": "indonesian-lawmaker-sees-dupe-trend-as-boost-for-local-brands-1774871524",
        "date": "2026-03-30 18:19:04",
        "title": "Indonesian lawmaker sees 'dupe' trend as boost for local brands",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesian lawmaker Chusnunia Chalim views the rising popularity of 'dupe' products among younger generations as a positive opportunity for local businesses to innovate and compete without infringing on trademarks. She highlights how this trend, driven by social media and value-focused consumption, can strengthen Indonesia's creative ecosystem, particularly in fashion and beauty, by encouraging the 'observe, imitate, and modify' approach seen in successful economies like China and South Korea. Chalim emphasises that fostering local brands will enhance economic resilience, improve supply chains, and reduce import dependency through better production efficiency and affordable raw materials.",
        "content": "<p>Chusnunia Chalim, deputy chair of Commission VII of the House of\nRepresentatives, said the popularity of dupe products\u2014items offering\nsimilar functions to premium goods at lower prices\u2014is rising among Gen Z\nand millennials.<\/p>\n<p>She attributed the trend to the influence of social media and\nshifting consumption patterns toward value-driven purchasing.<\/p>\n<p>\u201cThe purchase of dupe products is now seen as a smarter choice than\nforcing consumption of expensive branded goods, reflecting a more\nselective focus on functional value,\u201d Chalim said on Monday.<\/p>\n<p>She said the trend presents an opportunity for local businesses to\ncreate competitive and innovative products without infringing on\nestablished brands.<\/p>\n<p>\u201cIt is important to distinguish dupe products from counterfeit goods.\nDupes do not use original logos or trademarks, but instead follow a\ndesigner-inspired approach,\u201d she added.<\/p>\n<p>Chalim stressed that the \u201cobserve, imitate and modify\u201d method is\nwidely used in industrial development, provided it leads to genuine\ninnovation rather than plagiarism.<\/p>\n<p>She pointed to China and South Korea as examples of countries that\ninitially adapted foreign products before developing their own\ninnovations and globally competitive brands.<\/p>\n<p>According to her, Indonesia can follow a similar path by encouraging\ncreativity and improving product quality in domestic industries.<\/p>\n<p>She urged stakeholders to use the momentum to strengthen the local\ncreative ecosystem, particularly in the fashion and beauty sectors.<\/p>\n<p>Enhancing product standards and competitiveness, she said, will be\nkey to ensuring local brands can compete both domestically and\ninternationally.<\/p>\n<p>Chalim added that the growth of local brands could generate broader\neconomic benefits, including stronger supply chains and improved\nproduction efficiency.<\/p>\n<p>She noted that increased demand for locally produced goods could also\nsupport the development of more affordable raw materials.<\/p>\n<p>\u201cIf dupe culture encourages the rise of local brands, it will also\ncontribute to strengthening national industry, particularly in producing\ncost-efficient inputs,\u201d she said.<\/p>\n<p>Indonesia has in recent years promoted domestic industries as part of\nefforts to boost economic resilience and reduce reliance on imports.<\/p>\n<p>Related news: Indonesia unveils fashion program to boost local brand\ncompetitiveness<\/p>\n<p>Related news: SOEs to invest in local brands: minister<\/p>\n<p>Translator: Devi Nindy Sari, Resinta Sulistiyandari<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesian-lawmaker-sees-dupe-trend-as-boost-for-local-brands-1774871524",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}