{
    "success": true,
    "data": {
        "id": 1921414,
        "msgid": "indonesia-targets-more-australian-tourists-beyond-bali-1786780217",
        "date": "2026-08-15 14:02:59",
        "title": "Indonesia targets more Australian tourists beyond Bali",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Economy",
        "summary": "Indonesia's Tourism Ministry is intensifying efforts to attract more Australian visitors beyond Bali through its 'Go Beyond Ordinary' campaign, which includes sales missions in Sydney and Melbourne. Australia remains Indonesia's second-largest source market, with 1.75 million visits recorded in 2025 and a target of 2.23 million for this year. The initiative aims to diversify travel experiences, extend visitor stays, and spread tourism's economic benefits to local communities.",
        "content": "<p>\u201cWe want to offer more diverse and high-quality travel experiences so\nAustralian tourists explore more destinations in Indonesia,\u201d Tourism\nMinistry Deputy for Marketing Ni Made Ayu Marthini said.<\/p>\n<p>Australia remains one of Indonesia\u2019s main tourism markets, supported\nby geographic proximity, direct flights and strong bilateral ties,\nMarthini said.<\/p>\n<p>Statistics Indonesia (BPS) recorded 1,754,791 Australian tourist\nvisits in 2025, making Australia Indonesia\u2019s second-largest source\nmarket. Arrivals reached 864,750 through June 2026, up 6.29 percent.<\/p>\n<p>The Tourism Ministry has set a target of 2.23 million Australian\ntourist visits this year.<\/p>\n<p>The \u201cGo Beyond Ordinary\u201d campaign featured sales missions at Rydges\nWorld Square in Sydney on Aug.\u00a05 and Oaks Melbourne on Market Hotel in\nMelbourne on Aug.\u00a06.<\/p>\n<p>The events brought Indonesian tourism businesses together with\nAustralian travel companies to expand tour packages and develop\ncommercial opportunities across Indonesian destinations.<\/p>\n<p>The campaign promoted nature, cultural, marine, culinary and wellness\nexperiences to encourage travelers to visit more destinations and spread\ntourism\u2019s economic benefits among local communities.<\/p>\n<p>The strategy also aims to extend visitor stays, increase average\nspending and strengthen Indonesia\u2019s competitiveness as a tourism\ndestination.<\/p>\n<p>The ministry partnered with tourism associations, Indonesian\nconsulates in Sydney and Melbourne, Garuda Indonesia and Melbourne\nAirport for the sales missions.<\/p>\n<p>Marthini said the meetings generated potential visits from 3,050\ntourists, with estimated foreign-exchange earnings of US$4.4\nmillion.<\/p>\n<p>Related news: Indonesia courts Australian tourists with new\neducational tourism push<\/p>\n<p>Related news: Australia joins Bali in urging tourists to respect\nlocal rules<\/p>\n<p>Translator: Hreeloita Dharma, Raka Adji<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesia-targets-more-australian-tourists-beyond-bali-1786780217",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}