{
    "success": true,
    "data": {
        "id": 1888627,
        "msgid": "indonesia-sees-us-251-34-mln-export-potential-in-traditional-textiles-1785325833",
        "date": "2026-07-29 18:25:08",
        "title": "Indonesia sees US$251.34 mln export potential in traditional textiles",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Trade",
        "summary": "Indonesia's Deputy Trade Minister Dyah Roro Esti Widya Putri has highlighted a US$251.34 million export potential for traditional textiles, supported by 424 business matching sessions facilitated in the first half of 2026. Speaking at Indonesia Fashion Week 2026, which features North Sumatra's Ulos cloth, she emphasised the government's commitment to transforming cultural heritage into high-value global commodities. The initiative aims to balance heritage preservation with commercial innovation, using fashion as a tool for cultural diplomacy and economic growth.",
        "content": "<p>Deputy Minister of Trade Dyah Roro Esti Widya Putri revealed during\nthe opening of BTN Indonesia Fashion Week (IFW) 2026 in Jakarta,\nWednesday, that the ministry facilitated 424 business matching and\nproduct pitching sessions between January and June 2026.<\/p>\n<p>The initiatives involved 1,148 domestic business actors and were\nsupported by the network of Indonesia Trade Promotion Center (ITPC)\ntrade attach\u00e9s and the national \u201cMSMEs Can Export\u201d program.<\/p>\n<p>Roro stated that the Trade Ministry, along with central and regional\nstakeholders, continues to support major events that promote Indonesian\ntextiles as cultural icons with deep historical heritage capable of\ncapturing international market interest.<\/p>\n<p>This year\u2019s edition of Indonesia Fashion Week, running from July 29\nto August 1, centers on the theme \u201cUlos Simetria\u201d\u2014 highlighting the\ntraditional handwoven cloth of the Batak people of North Sumatra.<\/p>\n<p>Historically worn during ceremonial milestones, Ulos symbolizes\ntraditional prayers, affection, and intergenerational wisdom.<\/p>\n<p>Meanwhile, the \u201csimetria\u201d (symmetry) concept underscores the balance\nbetween heritage preservation and modern commercial innovation.<\/p>\n<p>\u201cWhen Ulos is combined with the concept of balance, this theme\nconveys an important message for the Indonesian fashion industry: how to\nmaintain cultural heritage relevance through innovation, develop\ncultural values into products of high economic value and elevate North\nSumatra\u2019s local wisdom to the global stage,\u201d Roro explained.<\/p>\n<p>She stressed that the theme encourages the public to view cultural\nheritage not only through the lens of preservation, but also as a\nhigh-value commodity ready to compete in domestic and global\nmarkets.<\/p>\n<p>The deputy minister added that fashion serves as an effective\ninstrument for cultural diplomacy, fostering bilateral engagement by\nsharing the craftsmanship and heritage behind Indonesian textiles with\nglobal consumers.<\/p>\n<p>Related news: Indonesia pushes traditional textiles into the global\nspotlight<\/p>\n<p>Related news: Indonesian textile competitive in domestic,\ninternational market: govt<\/p>\n<p>Related news: Indonesian textiles highlighted at traditional fashion\nshow in Myanmar<\/p>\n<p>Translator: Fitra Ashari, Yashinta Difa<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesia-sees-us-251-34-mln-export-potential-in-traditional-textiles-1785325833",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}