Deputy Minister of Creative Economy Irene Umar discussed potential\ncooperation opportunities with Merry Astrid Indriasari, trade attach\u00e9 at\nthe Indonesian Embassy in Tokyo, including Indonesia\u2019s possible\nparticipation in the Indonesia-Japan Friendship Festival (IJFF)\n2026.<\/p>\n
\u201cThis meeting is a strategic step toward creating synergies and\nexpanding global market access for Indonesian creative products,\u201d Irene\nsaid in a statement received in Jakarta on Thursday.<\/p>\n
The ministry is ready to help curate products and provide assistance\nto businesses preparing to participate in international festivals,\nincluding IJFF 2026, she said.<\/p>\n
The discussions aim to connect Indonesia\u2019s creative economy with\nglobal industry networks, Irene added.<\/p>\n
Indonesia is scheduled to participate in IJFF in December 2026, with\nproducts and talent from 21 creative economy subsectors expected to be\npromoted to a broader Japanese audience beyond the Indonesian\ndiaspora.<\/p>\n
Products with promotional potential include herbal jamu drinks,\ncoffee, perfumes, bags, and musical performances.<\/p>\n
The ministry and its partners will explore promotional approaches\ntailored to the Japanese market and assess the readiness of each\nsubsector.<\/p>\n
Merry Astrid Indriasari, trade attach\u00e9 at the Indonesian Embassy in\nTokyo, said Indonesian creative products have opportunities in the\nJapanese market if they combine functionality, quality, and distinctive\nIndonesian design elements.<\/p>\n
Leather, wood, and rattan products, for example, could appeal to\nJapanese consumers, who tend to favor simple, functional designs and\nmore subdued color palettes, she said.<\/p>\n
Translator: Fitra Ashari, Kuntum Khaira<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/indonesia-pledges-support-for-creative-industry-push-into-japan-1792065015", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }