Indonesia needs to improve its marketing strategy<\/p>\n
JAKARTA (JP): Exporters should understand marketing and
\ncompetition concepts and prepare strategic steps to compete in
\nthe free trade era, says a senior official.<\/p>\n
Coordinating Minister for Production and Distribution Hartarto
\nsaid Thursday that the international market had grown much
\nlarger, creating more opportunities for Indonesian exporters.<\/p>\n
\"However, I will remind you that national exporters have to
\nstrengthen their marketing networks to tap into the growing
\nexport potential,\" Hartarto said at a seminar on marketing.<\/p>\n
In his address read by his advisor Kumhal Djamil, he said the
\ngovernment and marketing community needed to cooperate to create
\noptimal marketing networks and strategies, and to adjust them to
\nmarketing trends.<\/p>\n
Speakers at the seminar organized by Management Institute of
\nthe University of Indonesia and the Jakarta Consulting Group were
\npresident of Merpati Nusantara Airline, Budiarto Subroto; vice
\npresident of PT Bank Papan Sejahtera, Enny Harjanto; and director
\nof PT Pembangunan Jaya, Hiscak Secakusuma.<\/p>\n
\"In the free trade era, industrial products, services,
\nagribusiness and mining will dominate Indonesian exports,\" he
\nsaid.<\/p>\n
Non-oil exports increased to US$38.01 billion in 1996 from
\n$34.95 billion in 1995 and from $14.60 in 1990. Non-oil exports
\nare projected to increase 16.8 percent per year.<\/p>\n
Better marketing strategies and strengthening Indonesia's
\nposition in the global market were important steps to improve the
\ncountry's non-oil exports, Hartarto said.<\/p>\n
Currently, Indonesia is committed to gradually opening its
\nmarket to comply with free trade arrangements under the World
\nTrade Organization, Asia Pacific Economic Cooperation forum or
\nunder regional pact such as Association of South East Asian
\nNations (ASEAN) Free Trade Area.<\/p>\n
Hartarto said Indonesia also needed to improve its human
\nresources to adjust to rapid changes in industry, customer
\ndemands, products, technology, distribution and competitors. (10)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/indonesia-needs-to-improve-its-marketing-strategy-1447893297",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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