{
    "success": true,
    "data": {
        "id": 1802237,
        "msgid": "indonesia-maps-out-regional-retail-hubs-to-boost-shopping-tourism-1781401869",
        "date": "2026-06-13 23:07:32",
        "title": "Indonesia maps out regional retail hubs to boost shopping tourism",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Tourism",
        "summary": "Indonesia's Tourism Ministry is developing regional retail packages to position shopping as a key driver of international arrivals. The strategy will initially target major hubs like Jakarta, Surabaya, Bandung, Batam, Medan, and Bali, each leveraging distinct local products and cultural experiences. Officials expect the initiative to increase tourist spending and stimulate growth across the broader hospitality and transportation sectors.",
        "content": "<p>Shopping tourism serves as a primary driver for traveler arrivals\nglobally, Ni Made Ayu Marthini, the ministry\u2019s Deputy for Marketing,\ntold state news agency ANTARA on Saturday.<\/p>\n<p>She emphasized that Indonesia holds the same potential because every\nregion possesses distinct and authentic flagship products.<\/p>\n<p>The ministry is currently designing customized retail packages that\ncombine premier shopping centers, local crafts, and cultural\nexperiences.<\/p>\n<p>The initial rollout targets established urban and cultural hubs,\nincluding Jakarta, Bandung, Batam, Bali, Medan, and Surabaya.<\/p>\n<p>Under the plan, Jakarta and Surabaya will anchor urban lifestyle\nretail and commercial gastronomy, while Bandung focuses on its famous\nfashion and creative industries.<\/p>\n<p>In the regions, Batam will leverage its close maritime proximity to\nSingapore and Malaysia to capture regional weekend travelers, while\nMedan draws visitors with its diverse culinary scene and Bali showcases\nits world-renowned handicrafts, wellness services, and lifestyle\nproducts.<\/p>\n<p>Marthini noted that this approach will eventually expand to other\nregions by capitalizing on local strengths, including micro, small, and\nmedium enterprise centers, tourism villages, and creative economy\nhubs.<\/p>\n<p>The ministry views the initiative as crucial for strengthening local\ntourism ecosystems, noting that high-quality retail experiences give\ntravelers a clear incentive to spend more and stay longer.<\/p>\n<p>Beyond raising direct retail revenue, officials expect the strategy\nto generate a positive ripple effect across Indonesia\u2019s broader\nhospitality, transportation, and food and beverage sectors.<\/p>\n<p>Translator: Hreeloita Dharma, Raka Adji<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesia-maps-out-regional-retail-hubs-to-boost-shopping-tourism-1781401869",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}