Indonesia intensifies tourist promotion drive in 15 states<\/p>\n
JAKARTA (JP): Indonesia will intensify tourism promotion in 15
\nmajor countries in order to reach the target of 6.5 million
\nvisitors with total spendings of US$8.9 billion by the end of the
\nSixth Five Year Development Plan (Repelita VI) in 1999.<\/p>\n
Director General of Tourism Andi Mappi Sammeng told a workshop
\non tourism here last week that intensive promotion will be
\nlaunched in six countries in Asia, including South Korea, Japan,
\nSingapore, Malaysia, Taiwan and Hong Kong; four countries in
\nEurope, including the Netherlands, France, Italy and Germany;
\nAustralia and New Zealand; the United States and Canada.<\/p>\n
The two-day workshop, opened by Minister Joop Ave, was
\nattended by officials from the Ministry of Tourism, Post and
\nTelecommunications, the Investment Coordinating Board (BKPM), the
\nNational Development Planning Board (Bappenas), local
\ngovernments, executives from airlines, travel agents and the
\nIndonesian Tourism Promotion Board (BPPI).<\/p>\n
Through BPPI Indonesia is currently conducting an aggressive
\npromotion under the Visit Indonesia Decade program launched by
\nthe government early this year.<\/p>\n
BPPI has set a budget of $14.4 million in the ongoing fiscal
\nyear for various promotional programs which include advertising
\non the American CNN, Star TV of Hong Kong, and a cable television
\nstation in Germany. The broadcasting will be started next month.<\/p>\n
According to data from the Directorate General of Tourism,
\nvisitor arrival in Indonesia reached 2.6 million in 1991 which
\nincreased to 3.1 million in 1992. There were about 3.4 million
\ntourists visiting the country, bringing in $3.35 million in
\nforeign exchange last year.<\/p>\n
Indonesia, expecting about 3.9 million visitors coming to the
\narchipelago this year, offers free visas to foreigners from 46
\ncountries including Austria, Australia, Canada, Egypt, the
\nMaldives and South Korea.<\/p>\n
Meanwhile data from the Ministry of Tourism, Post and
\nTelecommunications released over the weekend showed that foreign
\ntourist arrivals in Indonesia rose by 22.3 percent to 999,172
\nduring the first four months of this year, compared with 817,084
\nthe same period in 1993. Foreign exchange derived from the
\nforeign visitors during the period totaled $1.17 billion.<\/p>\n
In April alone, visitors increased by some 23.2 percent to
\n256,956 from the same month last year. (icn)<\/p>",
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