{
    "success": true,
    "data": {
        "id": 1863995,
        "msgid": "indonesia-focuses-on-developing-high-quality-wellness-tourism-1784213718",
        "date": "2026-07-16 20:53:36",
        "title": "Indonesia focuses on developing high-quality wellness tourism",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Tourism",
        "summary": "Indonesia is prioritising the development of high-quality, globally competitive wellness tourism, according to Tourism Minister Widiyanti Putri Wardhana. The government has launched the 'Wonderful Indonesia Wellness' programme, integrating regional festivals in Surakarta and Yogyakarta throughout November 2025. The initiative capitalises on a global shift towards meaningful experiences and Indonesia's position as Southeast Asia's largest wellness economy, valued at USD 55.77 billion.",
        "content": "<p>Tourism Minister Widiyanti Putri Wardhana stated that Indonesia is\ncurrently focused on developing high-quality and globally competitive\nwellness tourism. \u201cWe have designated wellness tourism as one of the\nfocuses in developing quality tourism,\u201d Widiyanti said during a press\nconference in Jakarta on Thursday. Widiyanti explained that in its\ndevelopment, the Indonesian Government, through the Ministry of Tourism,\nhas introduced the \u201cWonderful Indonesia Wellness\u201d programme. \u201cWonderful\nIndonesia Wellness\u201d will run for a full month from 1 to 30 November\n2025, uniting the regional Royal Surakarta Wellness Festival organised\nby the Surakarta Palace with the Jogja Cultural Wellness Festival held\nby the Yogyakarta Regional Tourism Promotion Board. The \u201cRoyal Surakarta\nWellness Festival\u201d includes activities such as Javanese Wisdom\nImmersion, Gending for Therapy, Royal Dance Symphony, A Holy Journey,\nand Javanese Secret Recipe. Meanwhile, the \u201cJogja Cultural Wellness\nFestival\u201d presents wellness sessions such as Healthy Food and Herbals,\nEco-Friendly Living, Spiritual Wellness and Energy Healing, Natural\nBeauty, Family and Inner Child, and Harmony in Wellness. The background\nfor developing wellness tourism, according to the minister, is that\ntourism is no longer just about which destinations travellers visit, but\nabout the desire for more meaningful experiences. \u201cWe are entering an\nera where experiences are more valuable than possessions. Human\nconnections become more valuable than mere convenience, and time spent\naway from the digital world becomes a luxury,\u201d she said. From an\nexperiential perspective, Widiyanti highlighted that more people want to\nbreak free from routine, enjoy the moment, and truly feel alive. As\nartificial intelligence becomes increasingly integrated into daily life,\na counter-trend is emerging in the real world. People are increasingly\nseeking authentic experiences, real interactions, and places that evoke\nemotion and leave a lasting impression. \u201cExtreme AI is creating extreme\nanalogue. This trend is reflected in the growth of the experience\neconomy, including the fitness and wellness sector, which is one of the\nfastest-growing industries globally,\u201d Widiyanti stated. UN Tourism\npreviously noted that sports tourism contributed around 10 per cent of\ntotal global tourism spending in 2023 and is projected to grow to 17.5\nper cent in the 2023 to 2030 period. Furthermore, according to an\nAmerican Express Travel survey published in the Indonesia Tourism\nOutlook 2025 and 2026, a collaboration between the Ministry of Tourism,\nBappenas, and Bank Indonesia, tourists, particularly millennials and Gen\nZ, are projected to travel more actively both domestically and\ninternationally. Their motivation is not only to visit destinations but\nalso to gain new experiences, attend events, and enjoy sports and\nwellness activities. Data from the Global Wellness Institute in 2024\nalso highlighted that Indonesia is the largest wellness economy in\nSoutheast Asia, with a value reaching USD 55.77 billion. Meanwhile, a\n2025 Nielsen survey showed that 86 per cent of Indonesians are now more\nproactive in maintaining their health, exceeding the global average.\nThis combination indicates that Indonesia has a significant opportunity\nto become a leading sports and wellness tourism destination in the\nregion. \u201cWe believe that the development of wellness tourism can succeed\nthrough close collaboration between the government, businesses,\ncommunities, and all stakeholders,\u201d she said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesia-focuses-on-developing-high-quality-wellness-tourism-1784213718",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}