{
    "success": true,
    "data": {
        "id": 2062913,
        "msgid": "indonesia-develops-skilled-workforce-to-boost-wellness-tourism-1793353813",
        "date": "2026-10-30 15:57:03",
        "title": "Indonesia develops skilled workforce to boost wellness tourism",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesia is partnering with the Ministry for the Protection of Indonesian Migrant Workers to train tourism workers, including spa therapists, in wellness services and Indonesian products such as jamu. The initiative aims to raise service expertise, promote local wellness products internationally and attract more visitors, alongside efforts to establish Bali\u2019s Sanur health-and-tourism special economic zone as a flagship destination.",
        "content": "<p>\u201cWe care deeply about the quality of our human resources,\u201d Deputy\nTourism Minister Ni Luh Puspa said during a visit to the ANTARA Heritage\nCenter in Jakarta on Thursday (Oct.\u00a029).<\/p>\n<p>She emphasized the importance of nurturing talent capable of managing\nand maximizing the nation\u2019s tourism assets, noting that even the most\nattractive destinations and richest cultural heritage cannot reach their\nfull potential without skilled human resources.<\/p>\n<p>To this end, Puspa said the ministry is working with the Ministry for\nthe Protection of Indonesian Migrant Workers to provide training for\nworkers in the sector, including those offering relaxation and wellness\nservices.<\/p>\n<p>She said the initiative aims to expand tourism workers\u2019 knowledge of\nIndonesian wellness products, including jamu, the country\u2019s traditional\nherbal drink, while helping promote these products internationally.<\/p>\n<p>\u201cWe aim to equip Indonesian migrant workers employed as spa\ntherapists with wellness expertise, transforming them into what we call\nwellness therapists. They will be skilled not only in massage and spa\ntreatments but also knowledgeable about jamu and other Indonesian\nwellness products,\u201d Puspa explained.<\/p>\n<p>The initiative is ultimately intended to attract more foreign\ntourists to Indonesia and encourage them to experience the country\u2019s\nwellness tourism offerings firsthand, she added.<\/p>\n<p>The deputy minister also highlighted President Prabowo Subianto\u2019s\ninauguration of The Sanur in Bali in June 2025 as Indonesia\u2019s first\nspecial economic zone (SEZ) integrating the health and tourism\nsectors.<\/p>\n<p>She said the SEZ reflects the rapid growth of the wellness industry\nand has created employment opportunities for around 5,000 workers.<\/p>\n<p>\u201cWe will continue promoting the area to strengthen its position as an\niconic destination. Through this effort, we aim to make The Sanur the\nfirst thing that comes to mind when people think of Indonesia\u2019s wellness\ntourism,\u201d she said.<\/p>\n<p>Related news: Wellness as new creative economy opportunity:\nMinistry<\/p>\n<p>Related news: Indonesia eyes global wellness leadership through jamu\nindustry<\/p>\n<p>Related news: Indonesia eyes wellness tourism to boost global\ncompetitiveness<\/p>\n<p>Translator: H.D. Shanti, Tegar Nurfitra<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesia-develops-skilled-workforce-to-boost-wellness-tourism-1793353813",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}