{
    "success": true,
    "data": {
        "id": 1706986,
        "msgid": "indonesia-boosts-sme-fashion-and-craft-competitiveness-through-strategy-1777402272",
        "date": "2026-04-28 22:47:29",
        "title": "Indonesia Boosts SME Fashion and Craft Competitiveness Through Strategy",
        "author": " ",
        "source": "GALERT",
        "tags": "",
        "topic": "Business",
        "summary": "The Indonesian Ministry of Industry is enhancing the competitiveness of small and medium enterprises (SMEs) in the fashion and craft sectors by improving business strategy literacy and market alignment amid evolving consumer trends. Minister Agus Gumiwang Kartasasmita emphasised the need for innovation that matches market needs, highlighting the potential of domestic products to outperform foreign competitors with proper scaling strategies. In 2025, exports in these sectors reached USD 806.63 million, up 15.46 percent year-on-year, with initiatives like the Creative Talk programme in Bali aimed at boosting product value and commercial viability.",
        "content": "<p>Indonesia Boosts SME Fashion, Craft Competitiveness Through\nStrategy<\/p>\n<ul>\n<li><p>28 Apr 2026 16:56 WIB<\/p><\/li>\n<li><p>Voice of Indonesia<\/p><\/li>\n<\/ul>\n<p>RRI.CO.ID, Jakarta - The Ministry of Industry continues to strengthen\nthe capacity of small and medium industries (SMEs), particularly in the\ncraft and fashion sectors, amid rapidly evolving market dynamics. These\nchanges not only affect consumer shopping behavior, but also the demand\nfor product value, which continues to evolve alongside shifting\nlifestyles.<\/p>\n<p>To address this, the Ministry has been consistently enhancing\nbusiness strategy literacy among craft and fashion SMEs to ensure\nalignment with current market conditions. In the face of fast-changing\ntrends, industry players must be able to understand and carefully assess\nproduct value from multiple perspectives.<\/p>\n<p>\u201cInnovation created by designers, artisans, and producers must align\nwith current market needs,\u201d Minister of Industry, Agus Gumiwang\nKartasasmita, said in a statement in Jakarta on Tuesday, April 28,\n2026.<\/p>\n<p>The Minister expressed confidence that Indonesia\u2019s fashion designers\nand craft artisans possess the capabilities, ideas, innovation, and\nskills to produce high-quality products. However, these strengths must\nbe supported by a solid understanding of business strategy and accurate\nmarket research.<\/p>\n<p>\u201cDomestic fashion and craft products are already competitive and can\neven surpass foreign products. However, the right strategy is needed for\nthese businesses to scale up,\u201d he stated.<\/p>\n<p>The fashion and craft sectors also hold strong export potential that\nmust continue to be optimized. In 2025, export value in these sectors\nreached USD 806.63 million, marking a significant increase of 15.46\npercent compared to the previous year.<\/p>\n<p>Director General of Small, Medium, and Miscellaneous Industries\n(IKMA), Reni Yanita, added that the Ministry through the Directorate\nGeneral of IKMA, regularly improves literacy among SME players,\nincluding through the Creative Talk program organized by the Fashion and\nCraft Industry Development Center (BPIFK) in Bali.<\/p>\n<p>During Creative Talk 1, themed \u201cDesigning Product Value Based on\nMarket Needs,\u201d held on April 16, 2026, at the BPIFK Auditorium,\nparticipants\u2014including academics, practitioners, communities, and SME\nplayers\u2014engaged in direct discussions on strategies to design products\nwith higher added value.<\/p>\n<p>\u201cThis is part of the government\u2019s strategy to enhance the capacity of\nSME human resources, particularly in understanding market needs and\ndesigning value-added products. Strengthening business literacy and\ndesign strategy is essential so that SME fashion and craft products are\nnot only aesthetically strong, but also commercially competitive,\u201d Reni\nexplained.<\/p>\n<p>She noted that Indonesia\u2019s fashion and craft industries hold\nsignificant economic potential. However, maintaining consistency in\nproducing relevant products that meet consumer needs remains a challenge\nfor some SME players.<\/p>\n<p>\u201cThis series of initiatives is designed as a strategic step to\nstrengthen the competitiveness of Indonesia\u2019s fashion and craft\nindustries through various development programs, such as workshops and\ncontinuous technical guidance,\u201d she said.<\/p>\n<p>Kata Kunci \/ Tags<\/p>\n<p>News Recomendation<\/p>\n<p>Loading latest news\u2026..<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indonesia-boosts-sme-fashion-and-craft-competitiveness-through-strategy-1777402272",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}