{
    "success": true,
    "data": {
        "id": 1705246,
        "msgid": "indomobil-explains-strategy-for-selling-electric-motorcycles-in-indonesia-1777351916",
        "date": "2026-04-28 11:22:00",
        "title": "Indomobil Explains Strategy for Selling Electric Motorcycles in Indonesia",
        "author": "Agung Kurniawan",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "Indomobil Group's Director Andrew Nasuri highlights the distinct challenges in the Indonesian electric motorcycle market compared to electric cars, emphasising that motorcycles serve as primary daily transport, prioritising functionality, efficiency, range, and ease of charging over emotional factors like design and brand image. In contrast, electric car buyers are influenced by aesthetics, features, and comfort alongside energy efficiency. This differentiation is crucial for automotive industry players to tailor their approaches effectively, supporting Indonesia's growing electric vehicle adoption.",
        "content": "<p>BEIJING, KOMPAS.com \u2013 The development of electric vehicles in\nIndonesia targets not only cars but also electric motorcycles. However,\nthe characteristics of consumers in these two segments are markedly\ndifferent, meaning that the approaches used by manufacturers cannot be\nthe same. Andrew Nasuri, Director of Indomobil Group, which oversees the\nIndomobil E-Motor electric motorcycle brand, revealed that the electric\nmotorcycle market has its own unique challenges compared to electric\ncars. According to him, motorcycles in Indonesia are generally used as\nthe primary means of transportation for daily activities. This means\nthat functional factors are the main consideration for consumers before\npurchasing. \u201cMotorcycles are used to cover relatively longer distances;\nthey are for commuting, such as from home to the office and back. So,\nmotorcycles truly become a main asset, from point A to point B,\u201d he\nsaid. \u201cTherefore, any player in Indonesia for electric motorcycles must\nprioritise the aspect of usability or practicality,\u201d he added. In\ncontrast to motorcycles, consumers of electric cars are still considered\nto have emotional factors in the purchasing process. It is not just\nabout function, but also design, features, and brand image. In other\nwords, electric motorcycle consumers tend to be more rational and\npractical. The buyers are those who consider whether the vehicle can\ntruly support their daily mobility needs without obstacles. \u201cSo, the\napproach is indeed very different between two-wheeled and four-wheeled\nvehicles,\u201d he stated. This difference in character is an important note\nfor automotive industry players. For electric motorcycles, the success\nof a product is highly determined by efficiency, range, and ease of\ncharging. Meanwhile, for electric cars, aspects of design, comfort, and\ntechnology remain the main attractions in addition to energy\nefficiency.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/indomobil-explains-strategy-for-selling-electric-motorcycles-in-indonesia-1777351916",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}