Improving workers' skills important: GE executive<\/p>\n
SURABAYA (JP): PT GE Lighting Indonesia, a lighting producer
\nowned by the U.S. General Electric, believes improving workers'
\nskills and welfare is one of the most important strategies in
\nraising its market share in the country.<\/p>\n
Company president, Paul Morse, said here yesterday that a
\ncompany was required not just to operate modern equipment and
\nfacilities but also to improve its employees skills to boost
\nsales.<\/p>\n
"It's GE's responsibility to take an active role in developing
\nits employees skills to meet the growing demand for advanced
\nskills in Indonesia. Adding value to the nation through
\nmanagement training and employee development are key parts of
\nGE's strategy," he said.<\/p>\n
He said there were only two expatriates out of the about 2,000
\nemployees at GE Lighting Indonesia.<\/p>\n
He said his company gave Indonesian employees advanced
\ntraining related to production and technology.<\/p>\n
"GE's commitment to human resources development is a win-win
\nsituation for Indonesia and GE. The immediate result will be
\nsuperior quality and service from GE Lighting Indonesia at
\ncompetitive prices," Morse said.<\/p>\n
"However, more importantly, we are investing in the
\ndevelopment of Indonesia's human resources base. Indonesia is a
\ndynamic country and GE is confident of the nation's future."<\/p>\n
Morse said GE Lighting Indonesia made neons and light bulbs.
\nIt has an annual capacity of 180 million units from its three
\nmanufacturing facilities in Surabaya, Yogyakarta and Jakarta.<\/p>\n
He said the annual capacity figure was for 30 percent bulbs
\nand 70 percent neons.<\/p>\n
"We export some 40 percent to Asian nations including
\nThailand, Taiwan, the Philippines, Korea, the Middle East and
\nAfrica," he said.<\/p>\n
He said Indonesia's market was very strong.<\/p>\n
GE Lighting Indonesia competes with Philips which currently
\nleads the market.<\/p>\n
Product engineer of GE Lighting Indonesia, Ahmad Gozali, said
\nGE neons' lifespan ranged between 7,000 hours and 10,000 hours
\nand the bulbs' lifespan reached 1,000 hours.<\/p>\n
Morse said GE Lighting Indonesia still had to buy glass
\nmaterials from Philips and a Thai firm. "We are still working out
\nwhether we can make the glass ourselves."<\/p>\n
GE holds a number of joint venture firms in Indonesia,
\nincluding PT General Electric Teknologi Indonesia, PT GE Astra
\nFinance, PT GE Nusantara Turbine Services, PT Paiton Energy
\nCompany and PT GE Lokomotif Indonesia. (icn)<\/p>",
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"sponsor": "Okusi Associates",
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