The development of the creative economy is increasingly linked to the\nuse of digital technology, both in production and transactional\nactivities. This trend is reflected in the hosting of IdeaFest 2026,\nheld from 4\u20136 September 2026 at the Jakarta International Convention\nCentre (JICC), Senayan, Jakarta, with BNI participating through \u2018wondr\nby BNI\u2019 as the Official Banking Partner.<\/p>\n
Entering its 15th year, IdeaFest 2026 adopts the theme \u2018Re:Humanize\u2019,\nhighlighting the position of humans amidst the expanding use of\nArtificial Intelligence (AI) in the workplace, creativity, and social\ninteraction. Over the three-day event, IdeaFest features more than 500\nspeakers and 160 sessions covering various topics, ranging from AI,\ncreativity, business, and entertainment to culture and technology.<\/p>\n
BNI\u2019s involvement in the event includes supporting digital\ntransactions for visitors and business players within the IdeaFest\necosystem. The services utilised include \u2018wondr by BNI\u2019 for consumer\ntransactions and \u2018wondr Merchant\u2019 for tenants.<\/p>\n
BNI Corporate Secretary, Okki Rushartomo, stated that the creative\nindustry serves as a space for the younger generation to develop new\nideas, works, and economic activities. He noted that the use of\ntechnology must continue to place humans as the directors of ideas,\ncreativity, and decision-making.<\/p>\n
\u201cThe \u2018Re:Humanize\u2019 theme aligns with BNI\u2019s view that technology\nshould be an enabler that helps humans flourish, rather than replacing\nthe human role as the director of ideas, creativity, and decisions.\nThrough the presence of \u2018wondr\u2019 at IdeaFest, we want to support\ncommunity activities while providing transaction convenience that can be\nutilised throughout the event,\u201d Okki said in a written statement on\nFriday (4\/9\/2026).<\/p>\n
During IdeaFest 2026, visitor transactions using BNI banking services\nare accompanied by several promotional schemes. For ticket purchases,\nfor instance, there is a \u2018Buy 1 Get 2\u2019 programme for transactions using\nBNI debit or credit cards via \u2018wondr by BNI\u2019 until 6 September 2026,\nsubject to availability.<\/p>\n
Various transaction facilities are also available during the event,\nincluding 0 per cent instalments for up to 12 months for ticket\npurchases using BNI Credit Cards. Tenures of three, six, and 12 months\nare available, while certain transactions within the IdeaFest area can\nreceive cashback of up to Rp80,000 and 0 per cent instalments for a\nthree-month period, subject to applicable terms.<\/p>\n
Similar programmes also include new customer acquisition. Applying\nfor a BNI Credit Card through \u2018wondr\u2019 comes with cashback of up to\nRp500,000, while opening an account via \u2018wondr by BNI\u2019 provides rewards\nof up to Rp100,000 or a suitcase. Additionally, the activation of\n\u2018wondr\u2019 for customers who have not yet used it includes a reward of\nRp20,000 upon meeting transaction requirements.<\/p>\n
On the business side, BNI utilises \u2018wondr Merchant\u2019 to support\ndigital payment acceptance, including via QRIS. This service allows\ntenants to receive and manage transactions throughout the duration of\nIdeaFest.<\/p>\n
\u201cBNI wants to ensure that support for the creative economy comes not\nonly from the consumer side but also from the business side. Through\n\u2018wondr Merchant\u2019, we are supporting tenants so they can receive and\nmanage digital transactions more easily,\u201d said Okki.<\/p>\n
The use of digital services in creative economy events demonstrates\nthe growing need for integrated transactions between consumers,\nbusinesses, and organisers. For the banking sector, these developments\ncreate opportunities to expand the use of digital services while\nadapting to changing transaction patterns in the creative sector.<\/p>\n
As a State-Owned Enterprise (SOE) within the Danantara Indonesia\necosystem, BNI stated it will continue its digital transformation and\ncollaboration with various sectors to expand access to financial\nservices and support economic activities that are increasingly connected\nto the digital ecosystem.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/ideafest-2026-boosts-creative-economy-bni-strengthens-digital-transactions-1788580463", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }