{
    "success": true,
    "data": {
        "id": 1218649,
        "msgid": "hyundai-to-face-tough-competition-1447893297",
        "date": "1995-07-18 00:00:00",
        "title": "Hyundai to face tough competition",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Hyundai to face tough competition JAKARTA (JP): The entry of South Korea's Hyundai Motor Company into the country's car market will increase the competition, but it won't significantly erode the market shares of established car makes, an automotive businessman said yesterday. The president of Indomobil Group, a subsidiary of Salim Group, Subronto Laras said the majority of consumers in Indonesia still prefer multi-purpose cars, such as Kijang and Panther minibuses.",
        "content": "<p>Hyundai to face tough competition<\/p>\n<p>JAKARTA (JP): The entry of South Korea's Hyundai Motor Company<br>\ninto the country's car market will increase the competition, but<br>\nit won't significantly erode the market shares of established car<br>\nmakes, an automotive businessman said yesterday.<\/p>\n<p>The president of Indomobil Group, a subsidiary of Salim Group,<br>\nSubronto Laras said the majority of consumers in Indonesia still<br>\nprefer multi-purpose cars, such as Kijang and Panther minibuses.<\/p>\n<p>\"If they (Hyundai) want to enter this market, they will get<br>\ndifficulties,\" he told reporters after the signing ceremony of a<br>\njoint venture between Indomobil Group and Sumi Rubber Limited.<\/p>\n<p>Hyundai in cooperation with PT Citra Mobil Nusantara, a<br>\nsubsidiary of Bimantara Group which is controlled by Bambang<br>\nTrihatmodjo, has started assembling 1,596-cc Hyundai Elantra<br>\nsedans with a price of Rp 60 million (US$27,270) each.<\/p>\n<p>If the lower price is Hyundai's market strategy, Subronto<br>\nsaid, that will not be effective because Indonesian consumers<br>\ndon't look primarily at the price.<\/p>\n<p>He said the failure of Mazda MR, a low-priced sedan made by<br>\nIndomobil, indicated that a cheap price alone will not influence<br>\nthe market.<\/p>\n<p>\"The consumer preference is multi-purpose cars for family<br>\nuse,\" he pointed out.<\/p>\n<p>Subronto said that in the 1,600-cc sedan market, with annual<br>\nsales of 12,000 units, the leaders are Toyota Corolla, Honda,<br>\nMitsubishi Lancer, and Mazda, with prices ranging from Rp 60<br>\nmillion to Rp 80 million.<\/p>\n<p>He added that the 1,300-cc sedan market is dominated by<br>\nDaihatsu Classy and Suzuki Escudo, Katana, Sidekick and Esteem.<\/p>\n<p>\"So, which market segment does Hyundai intend to enter?\" he<br>\nasked.<\/p>\n<p>According to Subronto, Indonesian consumers also look at the<br>\nresale price of a car when they choose the make of car they want<br>\nto buy. (04)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/hyundai-to-face-tough-competition-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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