{
    "success": true,
    "data": {
        "id": 1679200,
        "msgid": "hyundai-launches-two-concept-models-ahead-of-beijing-auto-show-1776250250",
        "date": "2026-04-15 16:59:24",
        "title": "Hyundai Launches Two Concept Models Ahead of Beijing Auto Show",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "Hyundai Motor Company has unveiled two concept vehicles under its IONIQ brand in Beijing, targeting China's vast electric vehicle market ahead of the 2026 Beijing Auto Show. The models embody a \"Lead, don\u2019t follow\" philosophy with distinctive single-curve silhouettes and prioritise safety, world-class quality, and intelligent driving experiences tailored to Chinese consumers. This launch signals Hyundai's strategic recommitment to the competitive Chinese automotive sector, featuring planet-inspired naming for future IONIQ models and a human-centric approach to mobility.",
        "content": "<p>Jakarta (ANTARA) - South Korea\u2019s Hyundai Motor Company is eyeing\nChina\u2019s vast automotive market with significant potential to market pure\nelectric vehicles through the launch of the IONIQ brand in Beijing,\nChina. Not only IONIQ, Hyundai also appears very serious about the\nworld\u2019s largest automotive market by presenting two cars that are still\nin concept status, which they will showcase at the 2026 Beijing Auto\nShow. \u201cBased on the IONIQ principle that prioritises safety and\nworld-class quality, Hyundai will soon introduce production models that\ncombine intelligent cabins and driving experiences according to the\ndesires of Chinese consumers,\u201d said President of Beijing Hyundai Motor\nCompany, Li Fenggang, in an official statement on Wednesday. These two\nconcept cars serve as the initial gateway to Hyundai\u2019s strategy for\nentering the Chinese market, while also setting the design benchmark for\nfuture mass-produced IONIQ models. Embracing the \u201cLead, don\u2019t follow\u201d\nphilosophy, the two concept cars feature characterful and easily\nrecognisable single-curve silhouettes, delivering a strong first\nimpression. Alongside the introduction of its two models in the Chinese\nmarket, the company is also pouring its commitment into the highly\ncompetitive automotive market through the development of the IONIQ\nlineup, not only in terms of products but also the overall consumer\nmobility experience. As part of this strategy, Hyundai Motor is\nintroducing a special naming pattern tailored for China. Future IONIQ\nmodels will use \u201cplanet\u201d names, symbolising that each vehicle centres on\nthe customer as the core of the new IONIQ universe. Technology that is\nalready widely known to automotive customers in China is believed by\nHyundai to smooth their strategy for competing with both global and\nlocal brands that have already adopted such technology. They also\nbelieve that the presence of these technologies reflects Hyundai Motor\u2019s\ncommitment to returning to the market with a truly human-centred\nphilosophy, prioritising tangible benefits that address the real needs\nof Chinese consumers.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/hyundai-launches-two-concept-models-ahead-of-beijing-auto-show-1776250250",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}