{
    "success": true,
    "data": {
        "id": 1831718,
        "msgid": "how-telkomsel-is-optimising-growth-in-the-advertising-industry-1782802277",
        "date": "2026-06-30 12:45:17",
        "title": "How Telkomsel Is Optimising Growth in the Advertising Industry",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "Telkomsel Enterprise, through its TADEX platform, has introduced the Telkomsel AdTech Solution (TAS) to help businesses better understand audiences and run more measurable digital campaigns. The state-owned operator aims to support advertisers and publishers in adapting to fragmented consumer behaviour across multiple platforms. The initiative focuses on leveraging audience intelligence and integrated activation to drive a more sustainable and effective digital advertising ecosystem in Indonesia.",
        "content": "<p>Jakarta - Players in the advertising industry face challenges in\nfully understanding customers and running relevant campaigns, as\nconsumers now interact across multiple platforms simultaneously, from\nsocial media and apps to other digital services. To address this need,\nTelkomsel Enterprise, through TADEX, is supporting industry players in\nexecuting more effective digital advertising strategies. Entering its\nfifth year, TADEX continues to strengthen its role in advancing\nIndonesia\u2019s digital advertising ecosystem by developing capabilities\nthat are increasingly adaptive to industry dynamics and evolving\ncustomer needs. Marking this momentum, TADEX introduced the Telkomsel\nAdTech Solution (TAS), a solution that helps businesses understand\naudiences and optimise campaigns in a more targeted and measurable way.\nVP Digital Advertising, Wholesale, and Interconnect Telkomsel, Arief\nPradetya, sees the industry\u2019s future needs moving towards more\nsustainable strategies, with the utilisation of technology and insights\nbeing key to producing relevant and impactful campaigns. \u2018Through this\nsolution, we want to help industry players adapt to changes in customer\nbehaviour while consistently improving business effectiveness,\u2019 he said\nin an official statement on Tuesday (30\/6\/2026). The solution helps\ndeliver better audience intelligence, enabling advertisers to increase\ncampaign relevance while publishers gain more optimal monetisation\nopportunities. Supported by the TADEX ecosystem, the activation process\nalso becomes more efficient through an integrated experience. Benefits\nfor advertisers include the ability to reach more relevant audiences and\nimprove campaign effectiveness, with a simpler and more efficient\nactivation process. Publishers gain opportunities to increase inventory\nvalue and expand monetisation potential. By continuing to prioritise\nprivacy, data security, and responsible governance, this solution\nsupports the creation of a more trustworthy and sustainable digital\nadvertising ecosystem. The presence of this solution strengthens TADEX\u2019s\nrole as a growing local programmatic advertising platform. The focus is\nnot only on technology but on how to help industry players work more\neffectively and achieve more tangible results. In line with its\ncommitment to \u2018Melayani Sepenuh Hati\u2019 (Serving Wholeheartedly),\nTelkomsel continues to deliver relevant solutions that help businesses\nwork more effectively while driving sustainable growth in Indonesia\u2019s\ndigital ecosystem. Going forward, Telkomsel will continue to expand its\ndigital advertising solution capabilities through the use of technology,\naudience intelligence, and cross-industry collaboration to deliver\nsolutions that are increasingly relevant, trusted, and provide added\nvalue for both advertisers and publishers.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/how-telkomsel-is-optimising-growth-in-the-advertising-industry-1782802277",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}