Hoteliers welcome policy on use of Chinese characters<\/p>\n
JAKARTA (JP): Hotels in Jakarta and Surabaya welcome the
\ngovernment's move to permit them to print brochures in Chinese,
\nalthough the larger establishments say Chinese-speaking visitors
\nmake up a small percentage of their patrons.<\/p>\n
The policy would give hoteliers a choice of whether or not to
\nextend the market to Chinese-speaking visitors, said Riza A.
\nSuryo, Public Relations Director of Jakarta's Shangri-La Hotel.<\/p>\n
It is particularly beneficial to hotels which already have
\nstrong markets in Taiwan and China, Riza told The Jakarta Post
\nyesterday.<\/p>\n
\"But we still need time to evaluate whether we should go for
\nit ... we have to adapt to the market, not produce one,\" he said,
\nadding that Shangri-La's guests, which mostly came from
\nSingapore, Hong Kong, Japan and Europe, were mainly English-
\nspeaking communities.<\/p>\n
Lolita Larasati, Public Relations Executive of Patra Hilton
\nInternational Hotel in Surabaya, said she was optimistic the new
\npolicy would boost the flow of Chinese-speaking tourists, since
\nrelations between Chinese-speaking business people and
\nIndonesians are picking up, especially in the fields of trade.<\/p>\n
\"But we don't know when, or whether we will, apply the new
\npolicy because our market is directed towards Japan and
\nEurope ... and those from China and Taiwan make up an
\ninsignificant percentage of our guests,\" she said.<\/p>\n
Linawati, Guest Relations and Public Relations officer of the
\nGarden Palace Hotel in Surabaya, shared a similar view, saying
\nthat Chinese brochures and programs would be very helpful if they
\ndecided to promote the hotel in China or Taiwan.<\/p>\n
\"It really depends on the hotel's policy as to where it
\nintends to expand,\" she said, adding that English publications
\nwere sufficient for promotion in Southeast Asian countries.<\/p>\n
Not all hotel officials are enthusiastic about the
\ngovernment's new ease on the Chinese language.<\/p>\n
Riana Djuzman, Senior Public Relations Officer of the Mandarin
\nOriental in Jakarta, said the hotel's Chinese-speaking guests
\nmake up less than one percent of the total guests.<\/p>\n
\"It won't have a significant impact on us... English and
\nIndonesian brochures are enough,\" she said.<\/p>\n
Front Office Supervisor of Medan's Dirga Surya Hotel Desi
\nFebrianti also considered that for most of the hotel's guests,
\nEnglish so far was sufficient and the policy would not be
\neffective as yet. (pwn)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/hoteliers-welcome-policy-on-use-of-chinese-characters-1447893297",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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