Jakarta (ANTARA) - The Indonesian Association of Shopping Centre\nRetailers and Lessees (Hippindo) and USEA Pte. Ltd.\u00a0have signed a\nMemorandum of Understanding (MoU) to develop digital-based commercial\nmusic licensing management for retail businesses in Indonesia.<\/p>\n
Through this partnership, Hippindo and USEA will explore the\ndevelopment of services including digital license administration, outlet\nregistration, music license management, certification, music usage\nreporting, multi-outlet management, Background Music (BGM), and music\nservices tailored for business needs.<\/p>\n
Speaking in Jakarta on Tuesday, USEA Managing Director Jerry Chen\nstated that digitalisation is expected to make commercial music\nmanagement simpler and more integrated with daily business\noperations.<\/p>\n
\u201cOur goal is simple: commercial music management must not be a\ncomplicated matter for business players. We want to utilise technology\nto create a clearer connection between music licensing, compliance,\nbackground music, and daily outlet operations,\u201d said Jerry.<\/p>\n
The development of these services is considered highly relevant for\nbusinesses that use music as part of the customer experience, such as\nretail stores, shopping centres, restaurants, cafes, hotels, and various\nother commercial spaces.<\/p>\n
According to Chen, Indonesia possesses great potential to develop\nmore modern business music and digital music licensing systems,\nalongside technological advancements and the increasing complexity of\nbusiness networks with multiple outlets.<\/p>\n
USEA Regional Manager for Special Projects, Suraya Abdullah, noted\nthat the cooperation with Hippindo provides an opportunity to understand\nthe needs of retail businesses directly.<\/p>\n
\u201cRetailers do not want complicated processes. They need clarity\u2014what\nthey need to do, why they need to do it, and how they can manage it\neasily across all their outlets,\u201d she said.<\/p>\n
The collaboration with Hippindo further opens opportunities to bring\nthese service developments closer to business owners and retail networks\nin Indonesia. Through a digital platform, businesses are expected to\ngain better visibility regarding licensing status, certification, music\nusage, BGM services, and other administrative requirements across\nvarious outlets.<\/p>\n
This MoU also serves as an initial framework for Hippindo and USEA to\ndevelop member education programmes, socialisation, pilot projects,\ndigital onboarding, business music services, and various other forms of\ncollaboration according to industry needs.<\/p>\n
This collaboration aligns with the digital transformation of the\nretail industry, which encompasses not only payment systems, customer\nanalytics, artificial intelligence, and supply chains, but also\noperational support functions, including music management, licensing,\nreporting, and compliance.<\/p>\n
The presence of the National Collective Management Organisation\n(LMKN) at the MoU signing further strengthens the link between the\nretail industry, technology, and the ecosystem for managing copyrights\nand royalties for songs and music in Indonesia.<\/p>\n
LMKN plays a role in managing licences and royalties for the\ncommercial use of songs and music, while USEA focuses on developing the\ntechnology and operational infrastructure to support these processes\ndigitally.<\/p>\n
Previously, USEA has also collaborated with LMKN to develop a\ndigital-based commercial music licensing ecosystem, including license\nadministration, music usage reporting, pilot project implementation, and\nthe strengthening of the national music royalty ecosystem.<\/p>\n
The signing took place during the Indonesia Retail Summit & Expo\n(IRSE) 2026, an event bringing together retail industry players, the\ngovernment, innovators, technology providers, and various stakeholders\nwithin the Indonesian retail ecosystem.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/hippindo-and-usea-sign-mou-to-develop-digital-music-licensing-management-1788267834", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }