{
    "success": true,
    "data": {
        "id": 1665922,
        "msgid": "hipmi-womenpreneur-drives-womens-msmes-to-become-engines-of-the-digital-economy-1775710250",
        "date": "2026-04-09 10:46:05",
        "title": "HIPMI Womenpreneur Drives Women's MSMEs to Become Engines of the Digital Economy",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "The HIPMI Womenpreneur body is integrating the AIM ASEAN programme across Indonesia to train regional female entrepreneurs for digital competitiveness at the ASEAN level, targeting over 5,000 women-led MSMEs with free digital training and AI resources. This initiative, formalised through an MoU with Kaizen Collaborative Impact, emphasises outreach to remote areas and underserved communities via HIPMI's network, aiming to empower women as key players in the global digital economy. By promoting digital literacy and AI adoption, the programme seeks to enhance market linkages and local economic empowerment for female entrepreneurs.",
        "content": "<p>Jakarta (ANTARA) - The Autonomous Body of the Central Board of the\nIndonesian Young Entrepreneurs Association (HIPMI) Womenpreneur is\nintegrating the AIM ASEAN programme throughout Indonesia to produce\nregional female entrepreneurs ready to compete digitally at the regional\nlevel.<\/p>\n<p>Chair of the HIPMI Womenpreneur Autonomous Body, Ayse Melissa Hamid,\nhighlighted the crucial impact of the programme on female\nentrepreneurs.<\/p>\n<p>\u201cThrough AIM ASEAN, we want to ensure that female entrepreneurs are\nnot just spectators, but main players in the global digital economy,\u201d\nMelissa said in a statement received in Jakarta on Thursday.<\/p>\n<p>This step was strengthened through the signing of a memorandum of\nunderstanding (MoU) in Jakarta on Wednesday (8\/4) between HIPMI\nWomenpreneur and Kaizen Collaborative Impact as the local implementing\npartner for the Artificial Intelligence for MSME Advancement in ASEAN\n(AIM ASEAN) programme in Indonesia.<\/p>\n<p>The strategic programme targets more than 5,000 female MSME actors to\ngain access to free digital training and resources.<\/p>\n<p>Unlike general technology initiatives that are centred in the\ncapital, the integration of the AIM ASEAN programme prioritises the\nstrength of the organisation\u2019s network to reach all corners of\nIndonesia.<\/p>\n<p>The implementation of the programme will be distributed evenly from\nthe national level (BPP), down to the provincial level (BPD), and\nreaching the grassroots at the branch level (BPC).<\/p>\n<p>Furthermore, this inclusive collaboration is specifically designed to\nembrace five groups of society, including rural communities and those\npreviously underserved.<\/p>\n<p>Through the equalisation of digital literacy and the integration of\nartificial intelligence (AI) in various regions, the initiative is\nexpected to open up more massive market linkage opportunities and drive\neconomic empowerment for women\u2019s MSMEs at the local level.<\/p>\n<p>\u201cAIM ASEAN is a technology bridge for 5,000 women in Indonesia to\nadopt AI in a practical and safe manner,\u201d said Ismita Saputri,\nrepresentative from Kaizen Impact.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/hipmi-womenpreneur-drives-womens-msmes-to-become-engines-of-the-digital-economy-1775710250",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}