{
    "success": true,
    "data": {
        "id": 1661972,
        "msgid": "health-ministry-highlights-promotion-of-aku-harus-mati-film-must-involve-mental-health-experts-1775602309",
        "date": "2026-04-07 18:40:00",
        "title": "Health Ministry Highlights Promotion of 'Aku Harus Mati' Film: Must Involve Mental Health Experts",
        "author": "Gana Buana",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Social Policy",
        "summary": "The Indonesian Ministry of Health has urged the film industry to consult mental health experts when designing public promotions for works addressing sensitive topics like suicide, following controversy over the provocative billboards for the film 'Aku Harus Mati', which could trigger imitation effects among vulnerable individuals. Director Imran Pambudi emphasised the need for responsible communication, including revising risky materials and including support messages and referrals to services, to shift from provocative to protective messaging. This guidance aims to educate the public, reduce stigma, and potentially save lives amid rising mental health challenges.",
        "content": "<p>The Ministry of Health (Kemenkes) has requested that film industry\nplayers involve mental health experts in designing public promotions,\nparticularly for works that address sensitive themes such as suicide.\nThis call comes in the wake of controversy surrounding the film Aku\nHarus Mati, whose promotional materials in the form of billboards have\nbeen deemed provocative and potentially capable of triggering copycat\neffects among vulnerable individuals. Director of Health Services for\nVulnerable Groups at Kemenkes, Imran Pambudi, stressed the importance of\na more responsible approach to public communication. \u201cConsultation with\nmental health experts is needed when designing campaigns, revising or\nremoving risky materials, and including support messages and referrals\nto services. This can transform communication from provocative to\nprotective,\u201d Imran told Media Indonesia on Tuesday (7\/4). He emphasised\nthat suicide is not the result of a single factor. Such cases are\ngenerally the outcome of a combination of mood disorders, social\npressures, situational crises, as well as biological factors and\nindividual histories. Therefore, media and creative industry players are\nexpected not only to seek attention but also to provide educational\ncontext and direct the public towards help. \u201cWhen media highlights\nprevention and opens access to services, it helps reduce stigma while\nsaving lives,\u201d he explained. Imran warned that public messages that\ndisregard psychological impacts risk not only damaging reputations but\nalso leading to fatal consequences. \u201cAmid rising demands for help and\nreports of deaths, every message in the public space must be tested, not\njust from a creative perspective, but also from a safety perspective,\u201d\nhe concluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/health-ministry-highlights-promotion-of-aku-harus-mati-film-must-involve-mental-health-experts-1775602309",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}