{
    "success": true,
    "data": {
        "id": 1693662,
        "msgid": "health-minister-nutri-level-can-create-fomo-to-encourage-healthier-living-1776851557",
        "date": "2026-04-22 16:24:09",
        "title": "Health Minister: Nutri-level can create FOMO to encourage healthier living",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Social Policy",
        "summary": "Indonesian Health Minister Budi Gunadi Sadikin has stated that the new Nutri-level nutrition labelling policy can generate a Fear Of Missing Out (FOMO) effect, motivating the public to adopt healthier lifestyles by making nutritious choices more appealing and socially desirable. The initiative, which is initially focused on education and encouragement, has received positive feedback from the public, shopping mall operators, and restaurant chains aiming to enhance their health-conscious image. This policy addresses Indonesia's alarming rates of non-communicable diseases, with stroke causing around 300,000 deaths annually and heart disease 250,000, alongside substantial healthcare costs exceeding Rp17 trillion yearly for heart conditions under BPJS.",
        "content": "<p>Jakarta (ANTARA) - Health Minister (Menkes) Budi Gunadi Sadikin said\nthat the nutrition labelling policy or Nutri-level can create a fear of\nmissing out (FOMO) that can encourage the public to adopt a healthier\nlifestyle. By creating this FOMO, the Minister hopes that others will\nfollow suit in living healthily. Since the issuance of the Minister of\nHealth\u2019s decision HK.01.07\/MENKES\/301\/2026 on the inclusion of nutrition\nlabels or Nutri-level, his side has received positive responses from\nboth the public and industry. \u201cNot only from the public, but also mall\nmanagers have come, saying \u2018we want to implement it\u2019. There are also\nrestaurant chains that are ready to implement it. And they also want to\ngain an image that they are providing healthy food and drinks,\u201d said the\nMinister in a podcast with ANTARA in Jakarta on Wednesday. The Minister\ngave an example that a running programme to lower blood pressure is\nharder to succeed compared to running during Car Free Day (CFD), which\nis considered cooler. People, he said, flock to join the run during CFD.\nTherefore, in the initial stage, Nutri-level is still in the form of\nrecommendations and education. The Minister added that education on\nchoosing healthy food and drinks through Nutri-level has proven\neffective when viewed from its implementation in other countries, so his\nside adopted it as an effort to maintain public health. Several\ncountries that implement Nutri-level or Nutri-score include France,\nSingapore, Belgium, Switzerland, and several European countries. The\npublic and industry, he said, need to understand the importance of\nimplementing nutrition labelling, given the high burden of mortality in\nIndonesia caused by non-communicable diseases. \u201cWhat surprises me as\nsomeone from the Ministry of Health is that the biggest cause of death\nfor Indonesians is actually stroke, our records show 300,000 per year,\u201d\nsaid Minister Budi. The highest cause of death, he said, is followed by\nheart disease at 250,000 per year, then cancer and kidney disease around\n50,000-60,000 per year. \u201cThe BPJS costs are also huge. For heart\ndisease, if I\u2019m not mistaken, it\u2019s Rp17 trillion per year,\u201d said Health\nMinister Budi Gunadi Sadikin.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/health-minister-nutri-level-can-create-fomo-to-encourage-healthier-living-1776851557",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}