{
    "success": true,
    "data": {
        "id": 1761683,
        "msgid": "haji-suryos-affection-hs-sumatras-cigarette-1780351740",
        "date": "2026-05-24 18:32:42",
        "title": "Haji Suryo's Affection: HS, Sumatra's Cigarette",
        "author": "",
        "source": "VIVA",
        "tags": "berita",
        "topic": "Business",
        "summary": "HS Cigarettes, owned by Haji Suryo, is expanding its operations in Sumatra with a new Lampung factory set to open in July, creating thousands of jobs. The brand, which claims Sumatra contributes 25% of its sales, has also integrated disabled workers and inexperienced staff into its workforce, reflecting its inclusive employment policy. The company's partnership with Slank band for a national tour further underscores its commitment to supporting local businesses and communities.",
        "content": "<p>The seventh session of the HS Hey Slank \u2013 Berani Kita Beda Tour was\nheld in Jakabaring, Palembang, South Sumatra, on Sunday, 24 May 2026.\nFor HS cigarettes, Sumatra, especially Palembang, carries a unique\nsentimental significance.<\/p>\n<p>\u2018Owner Pak Haji Suryo was born in Lampung and raised in Bengkulu; he\nis from Sumatra, \u201cwong kito\u201d (one of us),\u2019 said HS Commercial Director\nTessa Arya Pradana during a press conference on Sunday, 24 May 2026.<\/p>\n<p>HS\u2019s core ethos includes empowerment. Through this \u2018sentimental\nconnection\u2019, the company is opening a factory in Lampung, set to become\noperational in July, which will employ thousands of workers.<\/p>\n<p>She also stated that Sumatra is vital to HS. Overall, the island is\nIndonesia\u2019s second-largest cigarette consumer. For HS, sales\ncontributions from the region account for 25% of its total, equivalent\nto approximately 135 million cigarettes.<\/p>\n<p>\u2018For a cigarette company less than two years old, this is\nsignificant, hence our decision to open a Lampung factory. HS is\nSumatra\u2019s cigarette; Palembang\u2019s strong sales over the past three months\nmade it the seventh stop on the Hey Slank Berani Kita Beda Tour,\u2019 she\nadded.<\/p>\n<p>Tessa emphasised that consistency and inclusive workforce empowerment\nare central to HS\u2019s growth. To date, the company has hired 120 disabled\nemployees, providing them with accommodation, and thousands of workers\nwith no prior experience.<\/p>\n<p>\u2018We all know, apologies, many people still struggle to find\nemployment. This is our principle: everyone deserves equal opportunity!\u2019\nshe stressed.<\/p>\n<p>Slank vocalist Akhadi Wira Satriaji, known as Kaka, said the band is\nenthusiastic about collaborating with HS, not just for the music tour\nbut also for broader community empowerment.<\/p>\n<p>\u2018When I first met Pak Haji Suryo, he is visionary and open to various\nideas. From the outset, we discussed taking HS across Indonesia, and\nover the past few months, we\u2019ve already seen tangible results,\u2019 said\nKaka Slank, who also attended the press conference.<\/p>\n<p>Kaka added that Slank consistently supports local products and small\nand medium enterprises (UMKM), aligning with HS\u2019s values.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/haji-suryos-affection-hs-sumatras-cigarette-1780351740",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}