Jakarta, CNBC Indonesia - Starting from a hobby in knitting, EKKYTA\nbegan developing as a creative business in Semarang in 2011. From\nskilled hands working with yarn, a range of handmade products has\nemerged, including character crochet baskets and macram\u00e9 bags, prized\nfor their uniqueness, durability and aesthetic appeal.<\/p>\n
EKKYTA has not limited itself to a single technique or product\nformat. The business continues to experiment, including using fabric\noffcuts to create functional pieces with character. Its marketing now\nreaches customers locally, between cities, across islands and, through\nthird parties, overseas.<\/p>\n
Owner Indah Prihatiningsih said that her passion for knitting was the\nstarting point for building EKKYTA.<\/p>\n
\u201cEKKYTA began as a knitting hobby that later grew into a creative\nbusiness. Armed with a spirit of learning, I continued to explore\nvarious knitting techniques and innovations to create products that are\nunique, aesthetic and have high selling value. EKKYTA first got to know\nlinkumkm by BRI through the Semarang Rumah BUMN (RB) while taking part\nin various training programmes,\u201d she said in a written statement on\nThursday (8\/10\/2026).<\/p>\n
For EKKYTA, keeping each product distinctive is a particular\nchallenge amid many businesses using similar knitting techniques. That\nprocess, however, has brought the company opportunities to introduce its\nwork to a wider market.<\/p>\n
\u201cEKKYTA\u2019s biggest challenge is keeping our innovation going so that\nour products always stand out from other knitted products using similar\ntechniques. Yet consistency in innovation has opened many opportunities\nto appear at prestigious events such as the UMKM EXPO(RT) BRILiaNpreneur\n2023, the BRI UMKM EXPO(RT) 2025, INACRAFT, and various exhibitions\norganised by the Semarang city agencies,\u201d Indah said.<\/p>\n
Learning opportunities through linkumkm by BRI also equipped EKKYTA\nto manage its business. Knowledge gained from various training sessions\nwas applied, helping EKKYTA win second place in the BRI Inkubator Rumah\nBUMN Semarang 2023. Meanwhile, BRI savings accounts, BRImo and QRIS are\nused to support its daily transaction needs.<\/p>\n
The skills refined through knitting have also been shared with\nresidents of the Semarang Women\u2019s Prison. After receiving training from\nEKKYTA, they were then involved in the production process.<\/p>\n
Separately, BRI\u2019s Senior Executive Vice President (SEVP) of Micro\nBusiness Empowerment, M. Candra Utama, said EKKYTA\u2019s journey shows the\nimportance of capacity building for business growth, while also giving\nUMKM room to benefit the surrounding environment.<\/p>\n
\u201cEKKYTA shows that a business can grow from something simple when its\noperators keep learning, innovating and are able to see opportunities\naround them. Equally important, the skills developed through the\nbusiness can be shared and create opportunities for others to grow.\nlinkumkm by BRI will continue to be developed as a space for UMKM\nplayers to learn, build capacity and grow their businesses,\u201d he\nsaid.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/growing-alongside-bri-this-umkm-handmade-product-breaks-into-export-markets-1791438952", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }