Great Sale targets Rp 3.7t<\/p>\n
Damar Harsanto, The Jakarta Post, Jakarta<\/p>\n
This year's Jakarta Great Sale, held to celebrate the city's
\n475th anniversary and to boost business through discounted
\npackages for both local and foreign visitors, is expected to
\nsecure Rp 3.7 trillion (about US$371 million) in revenue, the
\ncoordinator boasted on Thursday.<\/p>\n
\"We are optimistic that the event will be successful to
\nattract a greater number of visitors who, in turn, will cause
\ntransactions to increase by 20 percent during the month,\" said
\nPungky Bambang Purwadi, head of the Jakarta Chapter of the
\nIndonesian Chamber of Commerce and Industry (Kadin).<\/p>\n
The one-month sale, to take place from June 14, will offer
\ndiscounted prices of 20 percent to 70 percent in shopping malls,
\nhotels, supermarkets, restaurants, department stores and factory
\noutlets.<\/p>\n
However, Indonesian Consumers' Foundation (YLKI) executive
\nsecretary Retno Widiastuti warned the public not to be tempted by
\nbig discounts as businesspeople in Indonesia have yet to become
\nethical in running their business.<\/p>\n
Retno said that there was no guarantee that \"discounted
\nprices\" were genuine price cuts. In some cases, they were
\ndiscounted because the products were faulty.<\/p>\n
\"Discounted goods must be perfect merchandise sold at discount
\nprices. If not, the strategy will backfire as consumers will
\nbecome apathetic about all types of discounted goods,\" she said.<\/p>\n
The Jakarta Great Sale, to be held for the sixth time here,
\nused to be known as the Discount Fair or Shopping Festival.<\/p>\n
Pungky claimed that the event managed to secure Rp 3.1
\ntrillion last year, a hefty increase from only Rp 2.5 trillion
\nthe previous year.<\/p>\n
He attributed his optimism to the greater number of would-be
\nlocal and foreign visitors, thanks to the passage of time to
\nlaunch a strong campaign and the wider business sectors
\nexpressing their commitment to participate in the event.<\/p>\n
\"The recent flooding aftermath will not affect transactions
\ntoo much, and they will hopefully be boosted by people spending
\ntheir holiday in Jakarta,\" Pungky said, referring to the school
\nholidays.<\/p>\n
Yustian Ismail, head of the steering committee for the JGS
\nsaid it was intended to follow the success story of similar
\nevents in Singapore, Hong Kong and Malaysia.<\/p>\n
Despite the coordinator's confidence, the media reported that
\nlast year's event failed to net a greater number of enthusiasts.
\nSome shopping malls, including Plaza Senayan in Central Jakarta
\nand Mal Pondok Indah in South Jakarta refused to participate in
\nthe event.<\/p>\n
Rudy R.J. Sumampouw of Matahari department store stated that
\nhis company would certainly participate in the event.<\/p>\n
\"All 30 outlets we have in Greater Jakarta will participate in
\nthe discount campaign,\" Rudy said, adding that last year, only
\nsix outlets joined in.<\/p>\n
Tutum Rahanta, of the clothing outlet firm Pojok Busana, also
\nexpressed similar confidence that the event would revive the
\ncity's business outlook.<\/p>\n
\"Almost all business sectors participate in the event. So,
\nthose that refuse will suffer a loss as they will be ignored by
\ntheir customers,\" Tutum said.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/great-sale-targets-rp-37t-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}