The ongoing digital transformation continues to reshape the\nindustry\u2019s demand for human resources. Companies now look not only for\ngraduates with strong academic credentials but also for individuals who\npossess digital skills, creativity, and the ability to adapt to rapid\ntechnological change.<\/p>\n
This condition pushes higher education institutions to provide\nlearning systems that are relevant to the needs of today\u2019s industry. The\nFaculty of Economics and Business (FEB) at Universitas Nusa Mandiri\n(UNM), as a Digital Business Campus, continues to prepare students to\ncompete in the digital era through an adaptive, practice-based learning\napproach.<\/p>\n
That commitment is reflected in the success of the graduate of the\nBachelor\u2019s in Digital Business programme at FEB UNM, Saripah Nabilah,\nwho is now flourishing in a role as Digital Marketing Specialist at\nBATAS. The career of Saripah demonstrates that industry demand for\ndigital talent continues to rise. Skills in digital marketing, content\nstrategy, branding, and digital market analysis are now competencies\nwidely sought by companies across sectors.<\/p>\n
Dean of the Faculty of Economics and Business at UNM, Ida Zuniarti,\nsaid that alumni success provides motivation for the campus to continue\ndelivering learning aligned with industry needs.<\/p>\n
\u201cWe want students to have competencies that are not only strong\ntheoretically but also applicable in the world of work. The development\nof the digital industry today requires human resources who are creative,\nadaptable, and possess strong technological capabilities,\u201d Ida said in a\npress release received on Friday, 22 May 2026.<\/p>\n
She stated that the Digital Business Programme at FEB UNM is designed\nto equip students with skills relevant to the developments in business\nand the digital industry.<\/p>\n
\u201cStudents not only learn business concepts but also understand\ndigital marketing practices, technology-based business management, and\nhow to build business strategies in the digital era. The aim is that\ngraduates will be able to compete and have broad career flexibility,\u201d\nIda said.<\/p>\n
In addition to classroom learning, FEB UNM also encourages students\nto actively develop practical experience through projects, portfolios,\nand involvement in activities that support the enhancement of students\u2019\ndigital competencies.<\/p>\n
\u201cFurthermore, UNM presents flagship programmes supporting career\nreadiness, namely Internship Experience Programme (IEP) 3+1. The\nprogramme gives students the opportunity to undertake three years of\nstudy on campus and one year of direct experience off campus through\ninternships, industry projects, or research. Through this programme,\nstudents have greater opportunities to understand industry needs early\nand build professional experience before graduation,\u201d Ida said.<\/p>\n
She emphasised that alumni success in entering the professional world\nis one of the important indicators that higher education must\ncontinually adapt to changing times. Amid the growing demand for\ndigitally based labour, graduates with relevant skills will have\nincreasing career opportunities.<\/p>\n
\u201cThrough an innovative learning approach aligned with industry needs,\nFEB Universitas Nusa Mandiri remains committed to producing digital\ntalents who can make a real contribution in the workplace and in the\ndigital creative industry,\u201d Ida said.<\/p>\n
As a Digital Business Campus with the tagline \u2018Turn Dreams Into\nAchievements\u2019, Universitas Nusa Mandiri continues to provide education\nthat is relevant, modern, and oriented towards the future careers of\nIndonesia\u2019s younger generation.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/graduates-in-demand-from-employers-unm-digital-business-programme-alumni-break-into-the-creative-industry-1779542139", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }