{
    "success": true,
    "data": {
        "id": 1809605,
        "msgid": "grab-indonesia-provides-digitalisation-training-to-200-000-msmes-1781769649",
        "date": "2026-06-18 14:24:23",
        "title": "Grab Indonesia Provides Digitalisation Training to 200,000 MSMEs",
        "author": "",
        "source": "TEMPO_ID_BISNIS",
        "tags": "",
        "topic": "Business",
        "summary": "Grab Indonesia has provided digitalisation mentoring to 200,000 micro, small, and medium enterprises across 17 cities through its 'Kota Masa Depan Berani Digital' programme. The initiative, conducted in collaboration with the Ministry of UMKM and local governments, includes business guidance, digital marketing training, and financial literacy. Officials highlight that adapting to digital technology is crucial for MSMEs to expand market reach and remain competitive in Indonesia's rapidly growing digital economy.",
        "content": "<p>Head of Expansion Territory at Grab Indonesia, Yose Tireza Arizal,\nstated that the company has provided digitalisation mentoring to 200,000\nmicro, small, and medium enterprises (MSMEs) across 17 cities in\nIndonesia. \u201cWhat we do is intensive mentoring over four months,\u201d Yose\nsaid at Banjarmasin City Hall, South Kalimantan, on Thursday, 18 June\n2026. The mentoring, Yose explained, is carried out through the \u201cKota\nMasa Depan Berani Digital\u201d (Future City Dare to be Digital) programme,\nwhich has been running since 2021. Like the previous 16 cities, the\nFuture City event in Banjarmasin is being implemented intensively over\nfour months. Yose said the implementation of Kota Masa Depan Berani\nDigital in Banjarmasin is a collaboration between Grab, the Ministry of\nUMKM, the Banjarmasin City Government, the Banjarmasin Financial\nServices Authority (OJK), and the Indonesian Entrepreneurs Association\n(Apindo). During April and May, Yose said Grab provided digital business\nguidance activities, marketing training, and financial literacy,\nincluding access to capital. According to Yose, the company is also\ncommitted to supporting MSME entrepreneurs in markets, such as\nvegetable, fish, and household goods traders, to sell digitally through\nthe Grab application. \u201cWe support everyone, not just GrabFood\nmerchants,\u201d he said. Meanwhile, Banjarmasin Deputy Mayor Andana assessed\nthat this digital business mentoring programme provides significant\nbenefits for MSME players in facing the challenges and opportunities of\nthe digital era. He believes that MSMEs capable of adapting to\ntechnological developments will have greater opportunities to grow and\nsurvive amidst increasingly dynamic competition. Entrepreneurs, Andana\nnoted, are now required to be able to adapt to changes in public\nconsumption patterns and marketing methods in order to compete in the\nmarket. \u201cDigitalisation is not a replacement for traditional trading\nmethods that have been working well, but rather a means to expand\nbusiness opportunities,\u201d Andana said. Assistant Deputy for Supply Chain\nPartnership and Small Business Marketing at the Ministry of UMKM, Yogia\nPrihartini, stated that Indonesia is one of the countries with the\nlargest digital economies in Southeast Asia. She estimated the value of\nIndonesia\u2019s digital economy reaches US$100 billion. This growth is\ndriven by the rapid development of e-commerce, digital transportation\nand delivery services, and digital payments. According to Yogia, the\nability to utilise technological innovation is an opportunity for MSME\nplayers to upgrade. For example, using digital transportation allows\nentrepreneurs to reduce operational costs, expand market reach, optimise\ndata and information management, and enhance collaboration or\npartnerships. Furthermore, Yogia cited the opportunity of selling\nthrough e-commerce, noting that around 215 million Indonesians are\nactive internet users. \u201cThis figure makes Indonesia one of the largest\ndigital markets and online shopping user bases in Asia,\u201d she said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/grab-indonesia-provides-digitalisation-training-to-200-000-msmes-1781769649",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}