{
    "success": true,
    "data": {
        "id": 2008355,
        "msgid": "govt-taps-trend-forecasting-to-boost-traditional-textiles-market-value-1790668271",
        "date": "2026-09-29 13:46:51",
        "title": "Govt taps trend forecasting to boost traditional textiles market value",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Economy",
        "summary": "The Indonesian Ministry of Creative Economy is leveraging trend forecasting to help designers transform traditional textiles into globally competitive ready-to-wear fashion. The initiative focuses on enhancing the commercial value of 'wastra Nusantara' while simultaneously promoting intellectual property protection for local designers.",
        "content": "<p>The ministry\u2019s Director of Fashion, Iffah Sa\u2019aidah, underscored that\ntrend forecasting is a key tool for designers to transform traditional\ntextiles, or wastra Nusantara, into ready-to-wear pieces tailored to\ninternational market tastes while retaining their cultural identity.<\/p>\n<p>\u201cThe Creative Economy Ministry recognizes the role of trend\nforecasting in promoting traditional textiles, and we are offering\nsupport to ensure that local designers\u2019 products are not only globally\ncompetitive but also protected through IP rights,\u201d she said in a\nstatement on Tuesday.<\/p>\n<p>She added that leveraging trend forecasting helps designers craft\npieces that carry both cultural significance and market relevance,\nthereby increasing their global value and appeal.<\/p>\n<p>Furthermore, the ministry is promoting IP protection for fashion\nworks by facilitating the registration of trademarks, design copyrights,\nand motifs.<\/p>\n<p>The move is deemed critical to provide legal protection and certainty\nfor designers when their products start to be marketed abroad, while\nincreasing the economic value of the creative assets.<\/p>\n<p>Aligning with this vision, the Indonesian Fashion Chamber (IFC)\u2014a\nstrategic partner for the upcoming IN2MOTIONFEST x Jakarta Muslim\nFashion Week (JMFW)\u2014emphasizes that trend forecasting must go beyond the\nrunway and translate into commercial readiness.<\/p>\n<p>Ali Charisma, Project Officer for IN2MOTIONFEST x JMFW, said the\ncuration process for the modest fashion platform follows international\nstandards to ensure showcased collections are ready for the global\nmarket, both through business-to-business (B2B) and retail channels.<\/p>\n<p>\u201cUsing trend forecasting as inspiration, designers\u2019 work is directed\nto focus not only on runway aesthetics, but also on commercial\nreadiness, including costing, pricing, and digital merchandising,\u201d Ali\nremarked.<\/p>\n<p>He added that this business-oriented strategy is delivered through a\nseries of masterclasses, seminars, workshops, industry forums, and\nsummits organized as part of IN2MOTIONFEST x JMFW to be held in Jakarta\non October 14\u201318, 2026.<\/p>\n<p>Related news: Indonesia sees US$251.34 mln export potential in\ntraditional textiles<\/p>\n<p>Related news: Indonesia pushes traditional textiles into the global\nspotlight<\/p>\n<p>Related news: Indonesian textiles highlighted at traditional fashion\nshow in Myanmar<\/p>\n<p>Translator: Fitra Ashari, Raka Adji<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/govt-taps-trend-forecasting-to-boost-traditional-textiles-market-value-1790668271",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}