{
    "success": true,
    "data": {
        "id": 1049149,
        "msgid": "government-rules-out-new-television-stations-1447893297",
        "date": "1996-01-16 00:00:00",
        "title": "Government rules out new television stations",
        "author": null,
        "source": "",
        "tags": null,
        "topic": null,
        "summary": "Government rules out new television stations JAKARTA (JP): The Ministry of Information has ruled out licensing any new television station, saying that the current industry is already saturated in terms of advertising revenues. Director General for Radio, Television and Film Dewabrata told The Jakarta Post that any new television station will not likely survive the fierce competition for advertising raging between the five existing commercial networks.",
        "content": "<p>Government rules out new television stations<\/p>\n<p>JAKARTA (JP): The Ministry of Information has ruled out<br>\nlicensing any new television station, saying that the current<br>\nindustry is already saturated in terms of advertising revenues.<\/p>\n<p>Director General for Radio, Television and Film Dewabrata told<br>\nThe Jakarta Post that any new television station will not likely<br>\nsurvive the fierce competition for advertising raging between the<br>\nfive existing commercial networks.<\/p>\n<p>According to the Association of Indonesian Advertising<br>\nAgencies, companies spent Rp 1.5 trillion ($652 million) in<br>\ntelevision advertising between January and September last year.<br>\nRCTI received 40 percent of the total, SCTV (22 percent), TPI (18<br>\npercent), Indosiar (12 percent) and ANteve (8 percent).<\/p>\n<p>Dewabrata confirmed the rumors that Programa 2, owned by<br>\nstate-run television TVRI with coverage limited to Jakarta, may<br>\nbe tapping advertising money soon, but only in a limited way that<br>\nshould not have any impact on the commercial television stations.<\/p>\n<p>Programa 2 will enter into a contract with a private company<br>\nto manage its programs, he said.<\/p>\n<p>The station however will not be competing with commercial<br>\nstations for \"spot advertisements\", he said, adding that instead,<br>\nsome of the programs on Programa 2 will be up for sponsorship.<\/p>\n<p>Sources at the Ministry of Information said negotiations with<br>\na private company are still going on, and are expected to be<br>\ncompleted this year. The sources added that Programa 2's coverage<br>\nwill not be expanded beyond the present scope of Greater Jakarta.<\/p>\n<p>The government has resisted pressures to allow TVRI to tap<br>\ncommercial revenues. The state-owned network is financed from<br>\ntelevision license fees, government subsidies and royalties it<br>\nreceives from all the commercial stations.<\/p>\n<p>TVRI was banned from carrying out advertisement in 1981, when<br>\nit had a monopoly over TV broadcasting, on the grounds that the<br>\nads were encouraging consumerism among the country's poor people.<\/p>\n<p>With the advent of commercial television in the last five<br>\nyears, the state network has come under pressure to upgrade its<br>\nprograms, and advertising revenues are deemed by politicians and<br>\nanalysts as the best answer. (01)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/government-rules-out-new-television-stations-1447893297",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}