{
    "success": true,
    "data": {
        "id": 1965695,
        "msgid": "government-renames-sphp-rice-and-rebrands-packaging-as-beras-kita-1788796285",
        "date": "2026-09-07 21:47:57",
        "title": "Government Renames SPHP Rice and Rebrands Packaging as 'Beras Kita'",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Agriculture",
        "summary": "The government has agreed to rename and repackage its food supply and price stabilisation (SPHP) rice as 'Beras Kita', coordinated by Food Affairs Minister Zulkifli Hasan together with Bulog and other food agencies. The official launch is scheduled for 20 October 2026, coinciding with three years of President Prabowo Subianto's administration. The rebranding follows the naming pattern of other government products such as Minyakita and Gula Manis Kita.",
        "content": "<p>Jakarta, VIVA \u2013 Coordinating Minister for Food Affairs Zulkifli Hasan\n(Zulhas) stated that the government has agreed to change the name and\npackaging of the food supply and price stabilisation rice (SPHP) to\n\u201cBeras Kita\u201d (Our Rice) as its new identity.<\/p>\n<p>\u201cOh, the new packaging will be launched soon. SPHP rice is being\nrenamed Beras Kita. That\u2019s nice, isn\u2019t it?\u201d said Zulhas after a Limited\nCoordination Meeting on the Management and Distribution of Government\nFood Reserves (CPP) at the Coordinating Ministry for Food Affairs in\nJakarta on Monday.<\/p>\n<p>The change of name and packaging was agreed at the Limited\nCoordination Meeting on the Management and Distribution of Government\nFood Reserves (CPP) between the Coordinating Minister for Food Affairs\nand the Minister of Agriculture, who also serves as Head of the National\nFood Agency, Andi Amran Sulaiman.<\/p>\n<p>Also in attendance were the Deputy Head of the State-Owned\nEnterprises Supervisory Agency (BP BUMN), Tedi Bharata, the President\nDirector of Perum Bulog, Ahmad Rizal Ramdhani, and other relevant\nparties in Jakarta.<\/p>\n<p>According to Zulhas, the \u201cBeras Kita\u201d packaging uses a new colour\nthat has been jointly agreed, including by the Minister of Agriculture\nand Head of the National Food Agency, Andi Amran Sulaiman, as the\nidentity of the government\u2019s rice product.<\/p>\n<p>The government has scheduled the official launch of the new \u201cBeras\nKita\u201d packaging for 20 October 2026, coinciding with three years of\nPresident Prabowo Subianto\u2019s leadership.<\/p>\n<p>Zulhas hopes that the change of name and packaging will make it\neasier for the public to recognise government rice whilst also\nsupporting efforts to maintain the stability of rice supply and prices\nacross Indonesia.<\/p>\n<p>\u201cI immediately agreed to this colour. Agreed straight away, the\ncolour is very good, isn\u2019t it? So we agreed immediately, the Minister of\nAgriculture also agreed. Yes, everyone agreed. This will be launched on\n20 October. There will be Beras Kita Medium and Beras Kita Premium,\u201d\nsaid Zulhas.<\/p>\n<p>At the same event, the President Director of Perum Bulog, Ahmad Rizal\nRamdhani, explained that SPHP rice will change its packaging and name to\nBeras Kita Medium as the new identity of the government\u2019s food supply\nand price stabilisation programme.<\/p>\n<p>According to Rizal, the use of the name Beras Kita follows the naming\nof various government products such as Minyakita and Gula Manis Kita,\nwhich represent the spirit of the Prosperous Indonesian Family for the\npublic.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/government-renames-sphp-rice-and-rebrands-packaging-as-beras-kita-1788796285",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}