{
    "success": true,
    "data": {
        "id": 1841911,
        "msgid": "government-must-shift-focus-to-opening-global-access-for-local-brands-says-coordinating-minister-1783255885",
        "date": "2026-07-05 18:43:01",
        "title": "Government Must Shift Focus to Opening Global Access for Local Brands, Says Coordinating Minister",
        "author": "",
        "source": "DETIK",
        "tags": "",
        "topic": "Economy",
        "summary": "Coordinating Minister for Community Empowerment Muhaimin Iskandar has urged the government to move beyond merely promoting local products and focus on providing sustainable access to global markets. He stated that the main challenge for Indonesia's creative industry is no longer product quality but connecting brands with international buyers, investors, and commercial spaces. The minister praised initiatives like the Indonesia Marketplace in Singapore, which curates and directly links local brands with the global business ecosystem.",
        "content": "<p>Coordinating Minister for Community Empowerment, Muhaimin Iskandar,\nbelieves the government must change its approach to supporting the\ngrowth of local brands. He noted that the challenge for Indonesia\u2019s\ncreative industry players is no longer producing quality products, but\ngaining access to the global market. \u201cThe government must start focusing\non opening global access for local brands. Indonesian products are\nincreasingly high in quality. The challenge often lies in how to connect\nour best works with markets, networks, and opportunities at the\ninternational level,\u201d Muhaimin said in a written statement on Sunday\n(5\/7\/2026). He made the remarks during a visit to the Indonesia\nMarketplace, part of the MASA Singapore 2026 event at Takashimaya\nShopping Centre. The initiative, spearheaded by Deputy Minister of\nCreative Economy Irene Umar, features over 80 curated Indonesian brands.\nThrough this platform, local brands are connected with buyers,\ninvestors, media, commercial space managers, and international business\nnetworks. Muhaimin explained that promotion of Indonesian products\nabroad has often been limited to temporary exhibitions. However,\nbusiness actors need more sustainable access to markets, business\nnetworks, and strategic partners to grow globally. He assessed that the\ncollaborative approach built with MASA presents a new paradigm in\nsupporting creative economy actors. The government is not only\nfacilitating participation in an exhibition but building cross-sector\ncollaboration to place curated local brands in commercial spaces and\nconnect them with the international market ecosystem. \u201cI appreciate Mrs\nIrene and the Ministry of Creative Economy for initiating this new\napproach. What is being built is not just an exhibition, but opening\naccess. Indonesian brands are connected with buyers, investors, media,\nand international commercial space managers. That is where the added\nvalue lies,\u201d Muhaimin said. Muhaimin revealed that activities like MASA\nneed to be expanded because they demonstrate that government support for\nbusiness actors does not always have to be in the form of budget\nallocations or direct assistance. In many situations, opening access,\nbuilding networks, and connecting business actors with strategic\nopportunities provides a more sustainable impact. \u201cIf it is just an\nexhibition, the impact often ends when the event is over. But when the\ngovernment can open access and build networks, the benefits will\ncontinue to grow long after the activity ends. This is how the\ngovernment delivers added value to the community,\u201d he stated. Muhaimin\nhopes there will be more similar initiatives that open space for\nIndonesian brands to grow in the international market. According to him,\nfuture government success will not only be measured by the number of\nprogrammes implemented, but by the increasing number of opportunities\nopened for the community. \u201cWhat local brands need today is not just\nexhibition space, but opportunities to grow and expand. The government\u2019s\ntask is to open doors, connect opportunities, and ensure that more of\nthe nation\u2019s creative works can compete in the global market,\u201d Muhaimin\nconcluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/government-must-shift-focus-to-opening-global-access-for-local-brands-says-coordinating-minister-1783255885",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}