{
    "success": true,
    "data": {
        "id": 1917435,
        "msgid": "got-beef-aussie-beef-invites-southeast-asia-to-settle-football-rivalries-over-great-food-1786620009",
        "date": "2026-08-13 17:22:09",
        "title": "Got Beef? Aussie Beef Invites Southeast Asia to Settle Football Rivalries Over Great Food",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Trade",
        "summary": "Australian red meat body Meat & Livestock Australia has launched a two-year 'Got Beef?' campaign across six Southeast Asian nations, including Indonesia, to promote premium Australian beef through football culture. The initiative, tied to a partnership with ASEAN United FC, aims to position Aussie Beef as a unifying element at match-day gatherings and celebrations. The campaign underscores Australia's significant beef exports to the region, which exceeded 1.5 million tonnes globally in 2025.",
        "content": "<p>Singapore (ANTARA\/PRNewswire)- Across Southeast Asia, football is\nmore than just a game. It brings friends and communities together,\nsparking passionate conversations, friendly rivalries and unforgettable\nmatch-day moments. Whether cheering for opposing teams, debating a\nreferee\u2019s latest call or celebrating a last-minute winner, one thing\nremains constant: every great football experience is made even better\nwhen shared over good food. From home watch parties to bustling\nstadiums, Aussie Beef is the ideal choice for bringing people\ntogether.<\/p>\n<p>This August, Aussie Beef is inviting fans to put their differences\naside with the launch of \u201cGot Beef?\u201d, a new two-year regional campaign\nthat transforms football rivalries into shared moments over premium\nAustralian beef. Rolling out across Indonesia, Malaysia, the\nPhilippines, Singapore, Thailand and Vietnam, the campaign is part of\nMLA\u2019s ongoing partnership with ASEAN United FC, spanning the ASEAN\nHyundai Cup\u2122 2026, ASEAN Club Championship Shopee Cup\u2122, ASEAN Women\u2019s\nMSIG Cup\u2122 and the ASEAN U-23 Championship\u2122.<\/p>\n<p>In Southeast Asia, food is more than a meal - it is a way people come\ntogether. Football and food carry that power to unite people through\npassion and shared experiences, and Aussie Beef brings these moments to\nlife by giving fans something everyone can celebrate together, no matter\nwhich team they support.<\/p>\n<p>At the heart of the campaign is football\u2019s most debated figure: the\nreferee who represents the friendly disagreements and rivalries that\nmake football so exciting. But through \u201cGot Beef?\u201d, the referee takes on\na new role \u2013 becoming the unexpected connector who helps fans settle\ntheir \u201cbeef\u201d over great food.<\/p>\n<p>\u201cAustralian Beef has always been about bringing people together.\nFootball provides the occasion, but it\u2019s the moments shared around the\ntable that stay with us long after the final whistle. Through \u2018Got\nBeef?\u2019, we\u2019re celebrating how Aussie Beef can bring fans together,\u201d said\nValeska, Regional Manager \u2013 SEA, Meat &amp; Livestock Australia.<\/p>\n<p>Through regional storytelling and local market activations, the\ncampaign will showcase how Aussie Beef can be part of the sport\u2019s\nbiggest moments \u2013 from match-day gatherings to celebrations shared\nbetween rival supporters.<\/p>\n<p>Across Southeast Asia, the campaign will come to life through retail\npromotions, digital content, football-inspired experiences and social\nengagement.<\/p>\n<p>About Meat &amp; Livestock Australia (MLA) and Aussie Beef<\/p>\n<p>Meat &amp; Livestock Australia is a service provider to the\nAustralian red meat and livestock industry.<\/p>\n<p>Australia\u2019s red meat brand \u2018Aussie Beef\u2019 underpins MLA\u2019s\ninternational marketing activities representing the industry\u2019s core\nstrengths, including world-leading food safety and traceability systems,\nand a reliable, export-focused supply chain.<\/p>\n<ul>\n<li><p>In 2025, Australia exported more than 1.5 million tonnes of beef\nto 83 countries<\/p><\/li>\n<li><p>Australian beef is produced under rigorous food safety, quality\nassurance and traceability systems<\/p><\/li>\n<li><p>Renowned for its premium quality and exceptional taste, Aussie\nBeef is enjoyed by consumers worldwide<\/p><\/li>\n<\/ul>\n<p>Source: Meat &amp; Livestock Australia (MLA)<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/got-beef-aussie-beef-invites-southeast-asia-to-settle-football-rivalries-over-great-food-1786620009",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}