{
    "success": true,
    "data": {
        "id": 1646129,
        "msgid": "google-maps-launches-address-descriptors-making-landmark-based-addresses-more-accurate-1774950795",
        "date": "2026-03-31 15:05:15",
        "title": "Google Maps Launches Address Descriptors, Making Landmark-Based Addresses More Accurate",
        "author": "Teuku Muhammad Valdy Arief",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Technology",
        "summary": "Google Maps, in collaboration with Terralogiq, has introduced Address Descriptors, an advanced geocoding technology that enhances location accuracy by interpreting landmark-based addresses in real-time. This innovation addresses the challenges of ambiguous addressing common in Indonesia, where users often rely on nearby landmarks rather than precise house numbers, thereby improving last-mile delivery efficiency and reducing failed shipments. The feature also bolsters store locators, asset mapping in dense areas, and customer verification processes like Know Your Customer (KYC).",
        "content": "<p>JAKARTA, KOMPAS.com - Google Maps, together with Terralogiq, is\nimplementing Advanced Geocoding technology through the Address\nDescriptors feature. This technology facilitates the real-time reading\nof locations based on landmarks and surrounding areas.<\/p>\n<p>Terralogiq\u2019s Chief Technology Officer, Farry Argoebie, stated that\nthis technology addresses the need for location accuracy amid the growth\nof the digital economy.<\/p>\n<p>\u201cThis innovation represents a major evolution in the Google Geocoding\nAPI, enabling digital systems not only to read static coordinates but\nalso to understand location contexts based on landmarks and surrounding\nareas in real-time,\u201d said Farry in an official statement on Tuesday\n(31\/3\/2026).<\/p>\n<p>This situation often causes ambiguity in conventional mapping\nsystems.<\/p>\n<p>Through Address Descriptors, the system can translate addresses into\ncontextual information. The information includes the nearest landmarks,\narea contexts, and spatial relationships.<\/p>\n<p>The nearest landmarks indicate iconic points around the location.\nArea contexts provide an overview of the environment. Spatial\nrelationships explain the relative position to other objects.<\/p>\n<p>\u201cWith this capability, digital systems can understand locations\nprecisely even if the address data entered by users is incomplete or\ndescriptive,\u201d he said.<\/p>\n<p>\u201cThis feature is crucial in Indonesia because we often use\n\u2018landmarks\u2019 rather than house numbers,\u201d he added.<\/p>\n<p>For example, an address like \u201cJl Pangpol XII\u201d will be converted into\na clearer description.<\/p>\n<p>\u201cFor instance, if a customer inputs \u2018Jl Pangpol XII\u2019, it is\ntransformed into an Address Descriptors result with landmark and area\ninformation, and on the driver\u2019s screen, it will immediately appear: Jl.\nPanglima Polim No.12 (Near Masjid Jalan Panglima Polim XI),\u201d he\nsaid.<\/p>\n<p>\u201cSo the driver no longer needs to call the customer and ask, \u2018What\u2019s\nthe landmark, Sir?\u2019\u201d he added.<\/p>\n<p>\u201cThis technology will increase the success rate of last-mile delivery\nby reducing the risk of failed deliveries due to ambiguous addresses.\nCouriers can find locations more quickly thanks to landmark-based\nnavigation assistance,\u201d he explained.<\/p>\n<p>\u201cAdditionally, it will sharpen the accuracy of store locators and the\nefficiency of asset mapping in high-density areas, as well as strengthen\ncustomer address verification processes (Know Your Customer) and\nlocation validation for more accountable field services,\u201d he\nclarified.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/google-maps-launches-address-descriptors-making-landmark-based-addresses-more-accurate-1774950795",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}