{
    "success": true,
    "data": {
        "id": 1861644,
        "msgid": "google-cloud-seeks-to-maintain-fair-pricing-amid-global-chip-shortage-1784123837",
        "date": "2026-07-15 20:18:18",
        "title": "Google Cloud Seeks to Maintain Fair Pricing Amid Global Chip Shortage",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "Google Cloud Indonesia's Country Director stated the company is working to keep service prices stable despite a global chip shortage affecting all hyperscalers. While current capacity is secured for the next one to two years, the company did not rule out future price increases if chip costs continue to rise. The firm is meeting AI computing demand through its own TPU development and a strong partnership with NVIDIA for GPU supply.",
        "content": "<p>Jakarta (ANTARA) - Google Cloud Indonesia Country Director Karim\nSiregar said the company is striving to set service prices at an\nappropriate level amid the global chip shortage and rising prices.<\/p>\n<p>\u201cIf we look at this comprehensively, the impact extends to all\nhyperscalers, so it is certainly not only Google. As for us, we will try\nour best to ensure prices remain at the appropriate level,\u201d he said at a\nmedia briefing in Jakarta on Wednesday.<\/p>\n<p>According to him, global computing providers\u2019 capacity for the next\none to two years has already been fully booked, so prices can be\nmaintained.<\/p>\n<p>However, Karim did not rule out the possibility of Google Cloud\nraising its service prices should chip prices continue to soar.<\/p>\n<p>Meanwhile, Google Cloud Asia Pacific Vice President of Customer\nEngineering Moe Abdula said the global technology industry is currently\nfacing rising demand for artificial intelligence accelerators such as\nGraphics Processing Units (GPUs) and Tensor Processing Units (TPUs).<\/p>\n<p>Google Cloud is working to meet AI accelerator demand through\npartnerships as well as its own in-house development amid shortages of\nsupporting components.<\/p>\n<p>\u201cWe provide the TPUs we developed ourselves to our customers and we\nalso offer them GPUs. We are a strong partner of NVIDIA and we provide\nthem (GPUs). So there are no concerns or issues at present in working to\nmeet that demand,\u201d said Moe.<\/p>\n<p>According to him, TPU development originated from Google\u2019s need to\nprovide AI services requiring far greater computing capacity than\nconventional computing systems.<\/p>\n<p>\u201cWhat I can say is that at Google, we created the TPU a long time\nago, when we realised that AI systems needed something different,\u201d he\nsaid.<\/p>\n<p>In addition, Moe said GPUs are still needed in a number of regions\nbecause not all data centres are designed to support TPUs.<\/p>\n<p>Therefore, Google maintains its close partnership with NVIDIA as its\nGPU supplier.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/google-cloud-seeks-to-maintain-fair-pricing-amid-global-chip-shortage-1784123837",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}