{
    "success": true,
    "data": {
        "id": 1683410,
        "msgid": "google-blocks-8-3-billion-ads-uncovered-as-online-scam-hubs-1776408654",
        "date": "2026-04-17 13:05:00",
        "title": "Google Blocks 8.3 Billion Ads, Uncovered as Online Scam Hubs",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Technology",
        "summary": "Google blocked over 8.3 billion digital ads worldwide in 2025, a significant increase from 5.1 billion the previous year, with 602 million of those ads linked to online scams. While ad blocks rose sharply, suspensions of advertiser accounts dropped to 24.9 million from 39.2 million in 2024, thanks to AI-driven enforcement and layered defence systems that reduced erroneous suspensions by 80%. This shift highlights Google's refined approach to combating fraud, particularly in major markets like the US and India, where violations included trademark infringements, financial services misuse, and copyright issues.",
        "content": "<p>Google blocked more than 8.3 billion digital ads worldwide throughout\n2025. This figure rose significantly from 5.1 billion ads in the\nprevious year.<\/p>\n<p>Nevertheless, the number of advertiser accounts suspended in 2025 was\nfar smaller compared to 2024. A total of 39.2 million advertiser\naccounts were sanctioned with suspensions in 2024, while in 2025 it was\n\u2018only\u2019 24.9 million accounts.<\/p>\n<p>According to Google\u2019s report as covered by TechCrunch, among the 8.3\nbillion ads blocked in 2025, 602 million ads and 4 million advertiser\naccounts were related to online scams.<\/p>\n<p>Breaking it down by country, Google removed 1.7 billion ads and\nsuspended 3.3 million advertiser accounts in the United States (US). The\nmajority were related to network abuse, scams, and content with sexual\nundertones.<\/p>\n<p>In India, Google\u2019s largest market country, the company blocked 483.7\nmillion ads, nearly double from the previous year. However, suspended\nadvertiser accounts decreased from 2.9 million in 2024 to 1.7 million in\n2025.<\/p>\n<p>Some of the predominant violations found in India related to\ntrademark infringements, financial services, and copyright issues, cited\nfrom TechCrunch on Friday (17\/4\/2026).<\/p>\n<p>In a virtual briefing, Keerat Sharma, VP and general manager of ad\nprivacy and security at Google, told reporters that the company has\nshifted to more targeted and AI-based law enforcement.<\/p>\n<p>In detail, blocking is more focused at the creative level, rather\nthan suspending advertiser accounts. According to Sharma, this method\nhas helped reduce misdirected suspensions by 80% year-on-year.<\/p>\n<p>Sharma said Google\u2019s layered defence system, including advertiser\nverification, is designed to prevent malicious actors from creating\naccounts from the outset. He stated that this has contributed to the\ndecline in the number of advertiser account suspensions.<\/p>\n<p>Furthermore, Sharma said the figures presented are likely to\nfluctuate over time as Google launches new defence systems that may\nprompt malicious actors to adapt.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/google-blocks-8-3-billion-ads-uncovered-as-online-scam-hubs-1776408654",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}