The Antabung Indah Randai Art Studio in Nagari Sisawah, Sijunjung\nRegency, West Sumatra, is now utilising digital technology to preserve\nand promote Minangkabau culture. The effort was carried out through a\nCommunity Partnership Empowerment Programme (PKM) implemented by a team\nfrom Universitas PGRI Sumatera Barat.<\/p>\n
The programme, involving 15 studio members, aims to improve digital\nmedia management skills, strengthen cultural branding, and expand the\npromotion of Randai art through a website and social media. Previously,\nthe studio\u2019s promotional activities were conducted conventionally,\nlimiting the reach of information about its cultural activities to the\nwider public.<\/p>\n
In a statement on Tuesday, the head of the Universitas PGRI Sumatera\nBarat community service team, Neffi Sulkaisi, said that utilising\ndigital technology is a necessity for cultural communities to survive\nand develop amidst changing public behaviour. \u201cThe Antabung Indah Randai\nArt Studio has always had great cultural potential but lacked adequate\npromotional media. Through this programme, we helped the studio utilise\na website and social media so that Randai culture becomes more widely\nknown, especially among the younger generation,\u201d Neffi explained.<\/p>\n
Neffi, who is also a lecturer in the Entrepreneurship Study Programme\nat the university\u2019s Faculty of Economics and Business, added that the\nprogramme not only focuses on cultural promotion but also builds the\nmembers\u2019 capacity to manage digital content independently, ensuring\nsustainability after the programme concludes.<\/p>\n
The manager of the Antabung Indah Randai Art Studio, Radi Alfian\nBudiman, acknowledged the significant benefits of the programme. Members\nwho previously did not understand digital media management are now able\nto create promotional content and manage social media in a more\nstructured way. \u201cWe have been greatly helped. Previously, the studio\u2019s\nactivities were only known by the local community. Now we have a\nwebsite, a mobile application, and social media that can be used to\nintroduce Randai to a wider audience,\u201d he said. He added that the\npresence of digital platforms also opens opportunities for the younger\ngeneration to become more involved in cultural preservation\nactivities.<\/p>\n
The programme\u2019s results show an improvement in members\u2019 abilities to\nmanage social media, create cultural content, and utilise technology as\na promotional tool. In addition to producing an official website and\nactive social media accounts, the programme has encouraged youth\nparticipation in documenting and introducing Randai art to the\npublic.<\/p>\n
Looking ahead, Universitas PGRI Sumatera Barat and the Antabung Indah\nRandai Art Studio plan to develop a Digital Randai School as a follow-up\nprogramme focusing on the regeneration of artists and technology-based\ndocumentation of cultural knowledge.<\/p>\n
Neffi Sulkaisi expressed appreciation to all parties who supported\nthe programme\u2019s implementation. He noted that the success of the\nactivity was due to support from the Directorate of Research and\nCommunity Service at the Ministry of Higher Education, Science, and\nTechnology through the Community Partnership Empowerment Programme, as\nwell as cooperation with Universitas PGRI Sumatera Barat, the Nagari\nSisawah government, and the Antabung Indah Randai Art Studio, which\nactively participated in every stage of the activity. This support is an\nimportant asset in realising the preservation of local culture that is\nadaptive to technological developments and the needs of today\u2019s\ngeneration.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/going-digital-randai-art-studio-strengthens-minangkabau-cultural-preservation-1781279451", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }