{
    "success": true,
    "data": {
        "id": 1850077,
        "msgid": "godrej-consumer-products-business-strategy-for-household-and-baby-care-in-the-digital-era-1783594289",
        "date": "2026-07-09 17:00:04",
        "title": "Godrej Consumer Products' Business Strategy for Household and Baby Care in the Digital Era",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "Godrej Consumer Products is expanding its manufacturing footprint in Indonesia with a new factory in Kendal, Central Java, to strengthen its home care, personal care, and baby care segments. The Indian manufacturer, which entered the Indonesian market in 2010 through an acquisition, views the country as a key market due to its large consumer base and economic growth potential. The company is also leveraging digital transformation to drive its consumer goods business forward.",
        "content": "<p>Indian manufacturer Godrej Consumer Products is expanding its\nposition as a producer of consumer goods in Indonesia, focusing on\npersonal care, household care, and baby care products. Business Head\nIndonesia Godrej Consumer Products, Rajesh Sethuraman, stated that the\ncompany entered Indonesia in 2010 after acquiring local consumer goods\nfirm PT Megasari Makmur and has since grown four to five times from its\ninitial acquisition phase. In Indonesia, Godrej Consumer Products has\nbuilt a large manufacturing facility to meet the needs of local\nconsumers and harness domestic resources. The company is currently\nplanning to construct a new factory in Kendal, Central Java, as part of\nits strategy to strengthen its home care and personal and baby care\nbusiness lines. Sethuraman emphasised that Indonesia is a crucial market\nwith significant consumer potential and substantial economic growth\nprospects.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/godrej-consumer-products-business-strategy-for-household-and-baby-care-in-the-digital-era-1783594289",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}