{
    "success": true,
    "data": {
        "id": 1832988,
        "msgid": "global-access-key-to-upgrading-indonesian-msmes-1782834745",
        "date": "2026-06-30 21:32:46",
        "title": "Global Access Key to Upgrading Indonesian MSMEs",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Economy",
        "summary": "Indonesian micro, small, and medium enterprises (MSMEs) are strategically positioned to enter international markets, driven by robust domestic economic growth. However, the primary barrier to their global expansion has shifted from production readiness to access to global distribution networks and scalable logistics capabilities. Logistics reliability is now considered a core business strategy rather than a mere support function.",
        "content": "<p>Amidst economic growth and increasingly close global trade\nconnectivity, Indonesian MSMEs are in a strategic position to upgrade to\nthe international market. With a contribution of more than 60 per cent\nto the national economy, MSMEs are not only the domestic foundation but\nalso have great potential as a driver of future exports. This means the\nsector holds significant opportunities to become a main driver of export\ngrowth going forward. Indonesia\u2019s economic growth, which reached 5.11\nper cent in 2025, further strengthens the impetus for business actors to\npenetrate the global market. However, the challenge is no longer about\nproduction readiness. For many MSMEs, the main obstacles now lie in\naccess to global distribution networks and logistical capabilities that\ncan keep pace with business growth. VP Commercial of DHL Express\nIndonesia, Poppy Ariani, affirmed that opportunities for Indonesian\nMSMEs are increasingly open along with rising global trade connectivity.\n\u2018Global demand exists and continues to grow. The key now is access,\nspeed, consistency, and competitiveness,\u2019 Poppy said in a statement on\nTuesday, 30 June. She added that connectivity and logistical reliability\nare no longer merely support functions but are part of business\nstrategy. This change is reflected in the shift in shipping patterns. If\nMSMEs were previously synonymous with small-scale shipments, now more\nIndonesian businesses are moving towards larger and higher-value\nvolumes. Meanwhile, Senior Technical Advisor of DHL Express Indonesia,\nAhmad Mohamad, said this development is visible in the market,\nreflecting the growing scale of global trade and the complexity of\nglobal logistics needs. \u2018We are seeing a clear shift. From small-scale\nshipments to large volumes. This shows that Indonesian businesses are\nnot just entering the global market, but are starting to grow within\nit,\u2019 he said. According to Ahmad, the limitation of access to logistics\nsolutions that can keep up with the scale of business growth remains a\nchallenge, and this is changing the way business actors compete in the\nglobal market. \u2018The advantage is no longer about who started first, but\nwho is able to grow faster and more consistently. Reliability becomes\nthe differentiator,\u2019 Ahmad explained.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/global-access-key-to-upgrading-indonesian-msmes-1782834745",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}