Glamorous Escada goes couture, and so does its prices<\/p>\n
JAKARTA (JP): Glamor and elegance was the theme of the Escada
\nCouture Fall\/Winter 1996\/1997 collection fashion show tour here
\nlast Friday.<\/p>\n
Jackets matched with simple little dresses, skirts or trousers
\nwere offered in a wide selection of luxurious colors, styles and
\nmaterials. Cocktail dresses of many cuts -- short, long, sculpted
\nbell-shaped, were all designed to suit glamorous evening events.
\nEven ball gowns were on offer.<\/p>\n
According to Claudia Schild-Reuter, Escada's overseas director
\nfor Asia and the Middle East, the research done before they came
\nup with Escada Couture -- the new extension of Escada's fashion
\nline -- shows that the demand for this kind of clothing, cocktail
\nand evening wear, has increased in the past couple of years.<\/p>\n
\"In the 1980s, it was a bit out of fashion to dress up, but
\nnow it is definitely coming back,\" she said.<\/p>\n
Apart from color and fabric selection, details on designs are
\nstill the charm of Escada creations. Little bows on jacket cuffs,
\ndiamond-like buttons, beads or embroidery are eye-catching
\ndetails that do not complicate the simplicity of the designs.<\/p>\n
The couture collection keeps the combination of colors simple.
\nPurple, blue, white and black are still in favor, but pink, red
\nand even brownish gold selections are also available. Most
\ndesigns are in one color with little adornments of either silver
\nor gold.<\/p>\n
Accents are stressed through fabric mixes. A black velvet
\ndress with stretched lace and boa feather on the cuffs, a white
\nsilk-satin pirate blouse combined with black sweeping pants, or a
\nmaroon skirt with matching jacket that has black velvet details
\non the collar -- all are very stunning and elegant.<\/p>\n
Out of 173 outfits that were brought out from Germany, 42
\npieces were presented by six models at Kalimantan-Maluku Room of
\nthe Shangri-la Hotel. Since all outfits were originals in this
\nFall\/Winter collection, they will be taken back to Germany after
\nthe tour is completed.<\/p>\n
Although this collection will be on the market in August, not
\nall of the designs will be offered in Indonesia. Sonia Rasad, the
\noperation manager of Escada Indonesia, said that only 10 percent
\nto 20 percent of the collection shown will be sold here.<\/p>\n
Considering not all the outfits will be suitable to wear in
\nIndonesia, the pieces that will be offered are mostly three-piece
\noutfits and simple dresses, according to Rasad.<\/p>\n
With prices ranging between Rp 400,000 and Rp 14 million
\n(US$170 and $5,957), Escada Couture is limited to the upper
\nclasses. Most of the guests at the show agreed that they were
\nlooking for quality in the designs.<\/p>\n
Schild-Reuter, however, is very optimistic about the show and
\nthe expansion of Escada Couture to Asia, Indonesia specifically.
\nOther than the fact that there are more formal events going on
\nwhich require formal wear, she believes that after 12 years in
\nAsia, Escada has managed to successfully penetrate the right
\nmarket.<\/p>\n
With the upper class, and working women as the target, Escada
\nhas its own market and stands strong among its competitors,
\naccording to Schild-Reuter.<\/p>\n
The show was part of the Escada Couture Asian Tour that
\ncovered six countries -- South Korea, Thailand, the Philippines,
\nTaiwan, Indonesia and Malaysia.<\/p>\n
-- Thalia Kamarga<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/glamorous-escada-goes-couture-and-so-does-its-prices-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }