The Gerindra faction in Serang Regency\u2019s local parliament (DPRD) has\ndrawn attention to the region\u2019s longstanding reputation as merely a\ntransit area for travellers heading to Anyer and Merak. The party is\nurging the Serang Regency Government to develop new tourist attractions\nto make the area a destination in its own right.<\/p>\n
\u201cFor too long, Serang Regency has only served as a place people pass\nthrough. People head to Anyer or Merak but don\u2019t stop here. This is\nsomething we need to start changing,\u201d said Ahmad Muhibbin, chairman of\nthe Gerindra Party faction in Serang Regency\u2019s DPRD, on Thursday (19\nFebruary 2026).<\/p>\n
He said the regency possesses significant potential that has yet to\nbe managed to its fullest, resulting in many visitors from outside the\narea simply passing through without stopping.<\/p>\n
According to Muhibbin, regional development should not focus solely\non infrastructure but must also create public spaces and destination\nzones. Such development is considered capable of attracting community\nactivity whilst simultaneously driving the local economy.<\/p>\n
\u201cIn the context of formulating development programmes in Serang\nRegency, the time has come for policy orientation to be directed towards\ndeveloping areas that support religious sites, tourism, and historical\nsites,\u201d he said.<\/p>\n
One area identified as having significant potential is the Pamarayan\nDam zone in Pamarayan District. The development of pedestrian\nfacilities, green open spaces, and family-friendly amenities could\ntransform the area into an affordable community tourism destination.<\/p>\n
Additionally, the Tanara area is noted for its strength as a\nreligious and historical destination. Meanwhile, Anyer has the potential\nto be developed in a more modern fashion so that it is not merely a\nseasonal tourist spot.<\/p>\n
\u201cTourism zone development will generate multiplier effects for the\nlocal economy, particularly for MSME operators and small traders,\u201d said\nMuhibbin.<\/p>\n
\u201cWhen public spaces are vibrant and areas are well-organised,\ncommunities gain business opportunities. Economic activity will grow\nfrom culinary ventures, handicrafts, through to creative services,\u201d he\nadded.<\/p>\n
According to Muhibbin, with careful planning and cross-stakeholder\ncollaboration, Serang Regency has the opportunity to transform from a\nmere transit area into a new destination in Banten.<\/p>\n
\u201cThe target is no longer just to be passed through, but to become a\ndestination,\u201d he concluded.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/gerindra-highlights-serang-regencys-status-as-mere-transit-area-pushes-for-tourism-development-1771622663", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }