Jakarta (ANTARA) - Generation Z and Alpha are beginning to show a\ntendency to seek offline experiences amidst a daily life that is\nincreasingly dominated by digital activities.<\/p>\n
Marketing expert and Managing Partner of Inventure Indonesia,\nYuswohady, stated that this trend is evident in the growing need among\nthe younger generation to reduce screen time and engage in direct,\nhands-on experiences.<\/p>\n
\u201cCurrently, I see a trend towards offline engagement, particularly\namong Gen Z and Alpha. Because they are starting to reduce their screen\ntime, they are beginning to seek offline experiences,\u201d Yuswohady said\nwhen contacted by ANTARA on Saturday.<\/p>\n
According to him, this tendency is a development in consumer\nbehaviour following the period of accelerated digitalisation during the\npandemic. The rapid increase in digital activities previously made\nconsumers increasingly accustomed to various online-based services.<\/p>\n
However, the increasing integration of digital channels into daily\nlife has also prompted a need for different types of experiences. For\ngenerations raised in a digital environment, in-person activities can\nbecome a way for them to spend time and interact.<\/p>\n
Yuswohady refers to this development as the \u201cOffline Generation\u201d\nphenomenon, particularly among Gen Z and Alpha.<\/p>\n
\u201cSo, there is now a trend called the Offline Generation. Gen Z and\nAlpha are starting to reduce screen time, and subsequently, they are\nseeking offline experiences,\u201d he noted.<\/p>\n
Yuswohady stated that this phenomenon is also visible in the\ndevelopment of several areas that serve as community gathering points,\nincluding areas integrated with public transport or Transit-Oriented\nDevelopments (TOD).<\/p>\n
He cited areas such as Blok M, Harmoni, and Dukuh Atas, which he\nbelieves are developing into spaces with high levels of community\nactivity.<\/p>\n
\u201cNowadays, places like Blok M, Harmoni, and Dukuh Atas are becoming\nspots for people to hang out; they are becoming social hubs,\u201d he\nsaid.<\/p>\n
According to Yuswohady, this development demonstrates that consumer\ndemand for interaction and direct experience continues to hold space\namidst the advancement of digital technology.<\/p>\n
The tendency of the younger generation to seek offline activities is\nalso one of the factors ensuring that physical channels remain relevant\nwithin the current retail and shopping landscape.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/gen-z-and-alpha-begin-seeking-offline-experiences-1788613184", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }